Web Content Rx
eBook - ePub

Web Content Rx

A Quick and Handy Guide for Writers, Webmasters, Ebayers, and Business People

  1. 240 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Web Content Rx

A Quick and Handy Guide for Writers, Webmasters, Ebayers, and Business People

About this book

Web Content Rx is a hands-on primer that shows anyone—even technical novice—show to write high-quality, keyword-laden, search engine optimized Web content. Based on the latest research on how people read the Web, it also includes numerous tips, tricks, and techniques on writing a blog, training, and creating an audio or video podcast.

This must-have reference is for anyone working on the Web. Webmasters can avoid losing projects for lack of content. Business people can now create effective, readily understood Web content about their services or products. eBay sellers can create powerful online advertisements and photograph your products to maximize their appeal. Technical writers, and those who write for industry, will appreciate the extensive safety-related material.

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Yes, you can access Web Content Rx by Wayne English in PDF and/or ePUB format, as well as other popular books in Business & Business Writing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Career Press
Year
2009
Print ISBN
9781601630681
eBook ISBN
9781601637901

Table of contents

  1. Table of Contents
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Acknowledgements
  6. Introduction
  7. 1 - Get Read or Get Lost—Your Content Decides
  8. 2 - Writing Your Content
  9. 3 - Content That Sells
  10. 4 - Using Automated and Other People’s Content
  11. 5 - E-mail
  12. 6 - Your Blog
  13. 7 - Getting Found: Content and Search Engines
  14. 8 - User-Generated and User-Maintained Content
  15. 9 - Communication
  16. 10 - Podcasting
  17. 11 - Digital Photography
  18. A P P E N D I C I E S
  19. APPENDIX A - Grammar
  20. APPENDIX B - A Writer’s Checklist
  21. APPENDIX C - Web Design and HTML
  22. APPENDIX D - Your Business
  23. APPENDIX E - A Short Style Guide and Confused Words
  24. APPENDIX F - Online Tools
  25. APPENDIX G - HTML Characters and Special Characters
  26. APPENDIX H - Unspammable E-mail Code
  27. APPENDIX I - An Almost Foolproof Data Backup Scheme
  28. APPENDIX J - Site Search With Google
  29. Recommended Reading
  30. About the Author