
Web Content Rx
A Quick and Handy Guide for Writers, Webmasters, Ebayers, and Business People
- 240 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Web Content Rx
A Quick and Handy Guide for Writers, Webmasters, Ebayers, and Business People
About this book
Web Content Rx is a hands-on primer that shows anyoneâeven technical noviceâshow to write high-quality, keyword-laden, search engine optimized Web content. Based on the latest research on how people read the Web, it also includes numerous tips, tricks, and techniques on writing a blog, training, and creating an audio or video podcast.
This must-have reference is for anyone working on the Web. Webmasters can avoid losing projects for lack of content. Business people can now create effective, readily understood Web content about their services or products. eBay sellers can create powerful online advertisements and photograph your products to maximize their appeal. Technical writers, and those who write for industry, will appreciate the extensive safety-related material.
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Information
Table of contents
- Table of Contents
- Title Page
- Copyright Page
- Dedication
- Acknowledgements
- Introduction
- 1 - Get Read or Get LostâYour Content Decides
- 2 - Writing Your Content
- 3 - Content That Sells
- 4 - Using Automated and Other Peopleâs Content
- 5 - E-mail
- 6 - Your Blog
- 7 - Getting Found: Content and Search Engines
- 8 - User-Generated and User-Maintained Content
- 9 - Communication
- 10 - Podcasting
- 11 - Digital Photography
- A P P E N D I C I E S
- APPENDIX A - Grammar
- APPENDIX B - A Writerâs Checklist
- APPENDIX C - Web Design and HTML
- APPENDIX D - Your Business
- APPENDIX E - A Short Style Guide and Confused Words
- APPENDIX F - Online Tools
- APPENDIX G - HTML Characters and Special Characters
- APPENDIX H - Unspammable E-mail Code
- APPENDIX I - An Almost Foolproof Data Backup Scheme
- APPENDIX J - Site Search With Google
- Recommended Reading
- About the Author