- 176 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Every few generations, a technoeconomic revolution topples the status quo of how work is done, creating an opportunity for new leaders to emerge. Generative AI for Marketing is meant to position the current and future marketers to become those leaders and lead their organizations in the AI era.
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Information
Index
ADAS model, 241–243
Administrative lag, 169
Aggregate demand (AD)
composition of, 117, 151, 164
defined, 116
Aggregate demand (AD) curve, 116–118
autonomous and induced components of, 152
demographics, 124–125
exchange rates, 123–124
expectations, 122–123
foreign economic conditions, 123
foreign trade effect and, 120
government policy and, 121–122
income distribution, 124
real interest rate effect and, 118–120
slope of, 118–120, 155
wealth and, 122
wealth effect and, 118
Aggregate price level, 117, 125, 135
Aggregate supply curve, defined, 125
Aggregate supply, defined, 125
Allocative efficiency, 14
American Reinvestment and Recovery Act, 170, 171, 253
Appreciation, 49
Assets, 189
Asymmetrical process, 141
Automatic stabilizers, 174
assessment of, 176
during recession, 174–175
during upswing, 176
Average tax rate, 174
Balanced-budget, 167–169
Bartering, 182
Bernstein, Jared, 171
Bobo doll, 141
Bond market, 199–200
British Royal Mint, 184
Bush, George W., 248
Business cycle, terminology of, 82–85
Business inventories, changes in level of, 71–75
Buyers, composition of, 35–36
Capital flight, 172
Capital resources, 3
Ceteris paribus assumption, 23–24, 117–118
Change in quantity demanded, 23, 44
Cheap foreign labor, 229–230
China, currency manipulator, 244–246
Circular flow diagram, 68–75
Classical economics, 143
crowding-out effect, 145–147
loanable funds market, 145–147
long run and, 143
money is veil, 144–145
policy views of, 145
prices, 143
self-correcting mechanism, 144
“sup...
Table of contents
- Cover
- Half Title Page
- Title Page
- Copyright
- Contents
- Preface
- Acknowledgments
- Chapter 5 Aggregate Demand and Aggregate Supply
- Chapter 6 The Government Sector
- Chapter 7 The Financial Sector
- Chapter 8 The International Sector
- Chapter 9 Economic Growth and Lasting Lessons
- About the Author
- Index