Getting to Market With Your MVP
eBook - ePub

Getting to Market With Your MVP

How to Achieve Small Business and Entrepreneur Success

  1. 186 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Getting to Market With Your MVP

How to Achieve Small Business and Entrepreneur Success

About this book

Getting to Market with Your MVP: Small Business and Entrepreneur Success is a book to assist college students, new entrepreneurs, and current business owners in their understanding of how to bring a concept, product, or new business to market.

The minimum viable product (MVP) is the foundation of the business and the staple for sustainable growth. Many businesses fail due to the inability of establishing a core concept, or primary product to introduce to the market.

This book is intended to provide a concise method of developing a business strategy for successful entry into the market while eliminating the frustration of trial and error. Through this work, readers learn the difference between the purpose of a business plan, market analysis, and a feasibility study. Readers will also understand the difference between a good idea and a great business model. This book serves as a tool for increasing the opportunity for success when launching a product, service, or a business.

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Information

Publisher
Business Expert Press
Year
2018
Print ISBN
9781948976961
eBook ISBN
9781948976978
Topic
Business
Subtopic
Entrepreneurship
Index
Business
Index
Active listening, 11
Alum Clock®, 44–45, 74
Amazon®, 22
AutoWallet©, 62–63, 74
“A Believer’s Guide to Perfection,” 22
Beta testing, 65–66
Big Boy Sandwich®, 42
Big Boy’s®, 41, 42
Big King®, 42
Big Mac®, 42
Biloshapka, V., 48–49
Brand derived value, 50
Burger King®, 41, 42
Business
age of, 74
establishing new, 4–5
model and business strategy purpose, 7–8
need for, 4
process, 23
professionals, 4
Business model, 7–8
business strategy versus, 28–30
new concept and, 27–28
variables and parameters for, 29
Business owner
collaboration between investor and, 25
indicators as guidance to, 22
knowledge and concept creation, 27–28
Business purpose
case studies, 8–10
exploration and exploitative elements, 6–7
necessity drives, 2–3
new ideas, identification of, 1–2
new product development, categories of, 5–6
struggle for innovation and, 3–5
Business strategy
Purpose, business model and, 7–8
variables and parameters for, 29
versus business models, 28–30
Business success
continued exploration of, 75–77
defining, 73–75
MVP, reminder for developing, 76
Case studies
business purpose, 8–10
concept creation, 30–32
MVP, 66–67, 69–71
recognizing opportunity, 17–19
team building for execution, 60, 61–63
value proposition, 51–54
viability report and f...

Table of contents

  1. Cover
  2. halftitle
  3. title
  4. copyright
  5. abstract
  6. Contents
  7. Introduction
  8. 01-Chapter 01
  9. 02-Chapter 02
  10. 03-Chapter 03
  11. 04-Chapter 04
  12. 05-Chapter 05
  13. 06-Chapter 06
  14. 07-Chapter 07
  15. 08-Chapter 08
  16. 09-Conclusion
  17. 10-References
  18. 11-About the Author
  19. 12_Index
  20. 13_Adpage

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Yes, you can access Getting to Market With Your MVP by J.C. Baker in PDF and/or ePUB format, as well as other popular books in Business & Entrepreneurship. We have over 1.5 million books available in our catalogue for you to explore.