eBook - ePub
Getting to Like
How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success
- 256 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Getting to Like
How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success
About this book
In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make--or break--your career.
In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships with your audience(s), and gain visibility for all the right reasons.
Getting to Like is a practical, actionable guide to anticipating and staying one step ahead of the curve--and your competition. Each chapter provides specific examples for effective communication and engagement, including:
In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships with your audience(s), and gain visibility for all the right reasons.
Getting to Like is a practical, actionable guide to anticipating and staying one step ahead of the curve--and your competition. Each chapter provides specific examples for effective communication and engagement, including:
- Strategies for both in-person and digital channels.
- Interviews, case studies, and advice from branding and marketing experts.
- Specific guidelines for successfully navigating the most essential platforms.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Getting to Like by Jeremy Goldman,Ali Zagat in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Acknowledgments
- Contents
- Introduction: Why Does Personal Branding Matter? And Why Should You Be Reading This?
- Chapter 1: Who Needs to Care About Personal Branding?
- Chapter 2: How to Lay the Groundwork for Branding Success
- Chapter 3: Ways to Make Your Voice Heard via Content
- Chapter 4: Branding on a Platform-by-Platform Basis
- Chapter 5: Engagement
- Chapter 6: Using LinkedIn to its Fullest Capacity
- Chapter 7: Becoming a Twitter Virtuoso
- Chapter 8: Networking and IRL Meetings
- Chapter 9: Authenticity
- Chapter 10: Juggling Personal Brand Identity
- Chapter 11: Avoiding and Recovering From a Branding Disaster
- Chapter 12: Retargeting and Updating Your Brand
- Chapter 13: Getting Feedback on Your Personal Brand
- Chapter 14: Brand Maintenance: Ongoing Upkeep and Measurement of Your Brand
- Chapter 15: Becoming Awesome
- Conclusion
- Notes
- Index
- About the Authors