The Ultimate Start-Up Guide
eBook - ePub

The Ultimate Start-Up Guide

Marketing Lessons, War Stories, and Hard-Won Advice from Leading Venture Capitalists and Angel Investors

  1. 224 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Ultimate Start-Up Guide

Marketing Lessons, War Stories, and Hard-Won Advice from Leading Venture Capitalists and Angel Investors

About this book

Most start-ups fail.

And they die remarkably young: The typical start-up lasts 20 months and burns through $1.3 million in financing before closing its doors.

So what's the formula for success for those start-ups that make it through the early trials, leveraging their early success into either getting acquired or issuing an IPO (initial public offering)? What are the lessons that first-time entrepreneurs and employees need to know to navigate their way to success?

The Ultimate Start-Up Guide offers practical advice, insights, lessons, and best practices from the world of start-ups, including:
  • Strategies for hiring and building your team, culture, and values.
  • How to pitch your company, secure funding, and distribute equity.
  • Best practices in launching your business.
  • How venture capitalist investors think, evaluate new companies, and advise entrepreneurs.
  • War stories and red flags from top VC partners and entrepreneurs.
Start-ups are a business model and culture of their own, changing the economic landscape as well as the way we live and work. The Ultimate Start-Up Guide offers an insider's look at this world. It's a fascinating read for anyone contemplating how to build or participate in a successful start-up.

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Yes, you can access The Ultimate Start-Up Guide by Tom Hogan,Carol Broadbent in PDF and/or ePUB format, as well as other popular books in Business & Entrepreneurship. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Career Press
Year
2017
Print ISBN
9781632650733
eBook ISBN
9781632659286

Table of contents

  1. Cover Page
  2. Title Page
  3. Copyright
  4. A Note of Thanks
  5. Contents
  6. Introduction: Who the Hell Do We Think We Are
  7. 1. The Four-Legged Stool: The Crowded Ocean Formula
  8. 2. Repeat After Us: “I Am Not Steve Jobs”
  9. 3. Failure (Part 1)
  10. 4. The Idea
  11. 5. Laying the Foundation
  12. 6. Building the Team
  13. 7. From Blueprint to Construction
  14. 8. VCs and Consiglieres
  15. 9. The Pitch and the Ask
  16. 10. Funding
  17. 11. Equity
  18. 12. The Website
  19. 13. Public Relations
  20. 14. Social Media
  21. 15. The Launch
  22. 16. Avoiding PLD (Post-Launch Depression)
  23. 17. Sales 101 (Early Stage)
  24. 18. Sales 202 (Later Stage)
  25. 19. Demand Generation and Systems
  26. 20. Content
  27. 21. Failure (Part 2)
  28. 22. Boards
  29. 23. Endgame
  30. 24. Repeat After Us: “I Could Be the Next Steve Jobs”
  31. Index
  32. About the Authors