eBook - ePub

Strategy for Sustainability

Name: Strategy for Sustainability
ISBN: 9781422136447

A Business Manifesto

Adam Werbach,

240 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Strategy for Sustainability

A Business Manifesto

Adam Werbach,

About this book

The definitive work on business strategy for sustainability by the most authoritative voice in the conversation.More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands - such as Clorox, Dell, Toyota, Procter & Gamble, Nike, and Wal-Mart - that are implementing integral, rather than tangential, strategies for sustainability. What these companies are doing illuminates the book's practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure.Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true competitive strategic advantage, and building it into the core of your business is the only means to ensure that your company - and your world - will survive.

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Yes, you can access Strategy for Sustainability by Adam Werbach in PDF and/or ePUB format, as well as other popular books in Economics & Sustainable Development. We have over one million books available in our catalogue for you to explore.