In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly, individual customers interact with a network of firms and consumer communities to co-create value. No longer can firms autonomously create value. Neither is value embedded in products and services per se. Products are but an artifact around which compelling individual experiences are created. As a result, the focus of innovation will shift from products and services to experience environments that individuals can interact with to co-construct their own experiences. These personalized co-creation experiences are the source of unique value for consumers and companies alike.In this emerging opportunity space, companies must build new strategic capital—a new theory on how to compete. This book presents a detailed view of the new functional, organizational, infrastructure, and governance capabilities that will be required for competing on experiences and co-creating unique value.
eBook - ePub
The Future of Competition
Co-Creating Unique Value With Customers
- 272 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
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Information
Table of contents
- Cover Page
- Title
- Copyright
- dedication
- Contents
- Preface
- Chapter: One CO-CREATION OF VALUE
- Chapter: Two BUILDING BLOCKS OF CO-CREATION
- Chapter: Three THE CO-CREATION EXPERIENCE
- Chapter: Four EXPERIENCE INNOVATION
- Chapter: Five EXPERIENCE PERSONALIZATION
- Chapter: Six EXPERIENCE NETWORKS
- Chapter: Seven THE MARKET AS A FORUM
- Chapter: Eight BUILDING NEW STRATEGIC CAPITAL
- Chapter: Nine MANAGER AS CONSUMER
- Chapter: Ten RAPID KNOWLEDGE CREATION
- Chapter: Eleven STRATEGY AS DISCOVERY
- Chapter: Twelve BUILDING NEW CAPABILITIES FOR THE FUTURE
- Aids to Exploration
- Index
- About the Authors
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Yes, you can access The Future of Competition by C. K. Prahalad, Venkat Ramaswamy in PDF and/or ePUB format, as well as other popular books in Business & Forecasting. We have over 1.5 million books available in our catalogue for you to explore.