eBook - ePub

Disrupting Digital Business

Name: Disrupting Digital Business
ISBN: 9781625270535

Create an Authentic Experience in the Peer-to-Peer Economy

R "Ray" Wang,

208 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Disrupting Digital Business

Create an Authentic Experience in the Peer-to-Peer Economy

R "Ray" Wang,

About this book

We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises—no matter how their customers interact with them.But organizations no longer control the conversation. In this era of social and mobile technology, customers, employees, suppliers, and partners are in direct communication with one another. Those personal networks and the brands they’re passionate about influence their decision making and their spending.The workforce has changed too. Employees expect to be able to determine when and how they will work, the technology they’ll use, and the values their company will espouse.Organizations can take part in this conversation only if they recognize how and where it’s happening. Resisting these changes will leave executives, managers, and their companies powerless. Organizations must pivot with and ahead of these social, organizational, and technological shifts or risk being left behind.Technology guru Ray Wang shows how organizations can surf the waves of change—how they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key areas:1. Consumerization of technology and the new C-suite
2. Data’s influence in driving decisions
3. Digital marketing transformation
4. The future of work
5. Matrix commerceDigital disruption has changed how we do our work. But by mastering these trends you’ll delight your customers with every interaction.

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Yes, you can access Disrupting Digital Business by R "Ray" Wang in PDF and/or ePUB format, as well as other popular books in Business & E-Commerce. We have over one million books available in our catalogue for you to explore.