Rebranding China
eBook - PDF

Rebranding China

Contested Status Signaling in the Changing Global Order

  1. 176 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Rebranding China

Contested Status Signaling in the Changing Global Order

About this book

China is intensely conscious of its status, both at home and abroad. This concern is often interpreted as an undivided desire for higher standing as a global leader. Yet, Chinese political elites heatedly debate the nation's role as it becomes an increasingly important player in international affairs. At times, China positions itself not as a nascent global power but as a fragile developing country. Contradictory posturing makes decoding China's foreign policy a challenge, generating anxiety and uncertainty in many parts of the world. Using the metaphor of rebranding to understand China's varying displays of status, Xiaoyu Pu analyzes a rising China's challenges and dilemmas on the global stage.

As competing pressures mount across domestic, regional, and international audiences, China must pivot between different representational tactics. Rebranding China demystifies how the state represents its global position by analyzing recent military transformations, regional diplomacy, and international financial negotiations. Drawing on a sweeping body of research, including original Chinese sources and interdisciplinary ideas from sociology, psychology, and international relations, this book puts forward an innovative framework for interpreting China's foreign policy.

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Yes, you can access Rebranding China by Xiaoyu Pu in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & Asian Politics. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Contents
  3. Acknowledgments
  4. 1. Introduction
  5. 2. Status Signaling in International Relations
  6. 3. China on the World Stage: Multiple Audiences, Competing Expectations
  7. 4. Domestic Audience, Nationalism, and Weapons of Mass Consumption
  8. 5. Red Mask and White Mask: The Charm Offensive, Selective Coercion, and China's Regional Diplomacy
  9. 6. Lying Low or Striving for Achievement: Global Financial Crisis and Spin Doctoring in Beijing
  10. 7. Conclusion
  11. Notes
  12. Index