eBook - ePub

Optimal Investment And Marketing Strategies

Name: Optimal Investment And Marketing Strategies
ISBN: 9789814452076

Ilona Murynets,

88 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Optimal Investment And Marketing Strategies

Ilona Murynets,

About this book

Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle.

This book develops mathematical models to facilitate decision-making dealing with technologically innovative services. Specifically, it develops (i) models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; (ii) an analytical model for optimal investment and optimal pricing strategies for innovative maintenance service contracts; and (iii) a model for targeting customers in marketing campaigns. In addition, the models (i)–(iii) can also be used to forecast an aggregate demand for a new service as well as the service demand for each individual customer.

Contents:

Introduction
Literature Review
Migration of Customers and Targeting Customers for Marketing Campaigns
Optimal Service Pricing (Single-Period Model)
Optimal New Service Pricing in Monopoly (Dynamic Model)
Optimal New Service Pricing in Duopoly (Dynamic Model)
Optimal Investment and Pricing Strategies for Post-Production Service Contracts

Readership: Professionals, academics and graduate students in operations management, systems engineering, optimization & control theory, and mathematical modeling.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.

No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.

Perlego offers two plans: Essential and Complete

Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.

Both plans are available with monthly, semester, or annual billing cycles.

We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.

Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.

Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.

Yes, you can access Optimal Investment And Marketing Strategies by Ilona Murynets in PDF and/or ePUB format, as well as other popular books in Scienze biologiche & Scienza generale. We have over one million books available in our catalogue for you to explore.