Involving Customers In New Service Development
eBook - PDF

Involving Customers In New Service Development

  1. 332 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Involving Customers In New Service Development

About this book

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Involving Customers In New Service Development by Bo Edvardsson, Per Kristensson, Peter Magnusson in PDF and/or ePUB format, as well as other popular books in Business & Information Management. We have over one million books available in our catalogue for you to explore.

Information

Publisher
ICP
Year
2006
Print ISBN
9781860946691, 9781860946691
eBook ISBN
9781860948893
Topic
Business
Subtopic
Information Management
Index
Business

Table of contents

  1. Contents
  2. Preface
  3. Chapter 1 Introduction
  4. Chapter 2 Process of Customer Interaction in New Service Development
  5. Chapter 3 The Role of the Customer in the Development Process
  6. Chapter 4 Customers as Co-Innovators: An Initial Exploration of Its Strategic Importance
  7. Chapter 5 Customer-to-Customer Interaction in Service Development: A Many-to-Many Approach
  8. Chapter 6 New Service Development: Learning from and with Customers
  9. Chapter 7 Managing Ideas That Are Unthinkable in Advance: A Matter of How and Where You Ask
  10. Chapter 8 Learning from Experiments Involving Users in Service Innovation
  11. Chapter 9 Customer Involvement - Lessons Learned: A Study of Three Customer Involvement Projects at Volvo Cars
  12. Chapter 10 Service Encounter Analysis Based on Customer Retrospection
  13. Chapter 11 How to Better Learn from Users
  14. Chapter 12 Video-Based Methodology: Capturing Real-Time Perceptions of Customer Processes
  15. Chapter 13 Customer-Oriented Service Engineering As a Success Factor - Findings of Case Studies of Customer Integration in the Service Development Process
  16. Chapter 14 Service Innovation User Involvement and Intellectual Property Management
  17. Chapter 15 Customer and Supplier Involvement in New Service Development
  18. Biographies
  19. Index