eBook - PDF
Strategic Technology Management: Building Bridges Between Sciences, Engineering And Business Management (2nd Edition)
Building Bridges between Sciences, Engineering and Business Management
- 472 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Strategic Technology Management: Building Bridges Between Sciences, Engineering And Business Management (2nd Edition)
Building Bridges between Sciences, Engineering and Business Management
About this book
Two recent major trends in today's complex and competitive high technology global society have underscored the importance for a textbook on strategic technology management. The first is the desire of major global corporations and high technology firms to hire graduates who are able to understand engineering and science, and make sound strategic business decisions. The second is the increasing interest among engineering and science students to take courses in business management.This invaluable book attempts to bridge business and scientific management practices so as to foster better understanding between the two entities. The second edition is updated with interesting case studies on biomedical and renewable technologies.
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Yes, you can access Strategic Technology Management: Building Bridges Between Sciences, Engineering And Business Management (2nd Edition) by Steven W Anderson, George Tesar, Sibdas Ghosh in PDF and/or ePUB format, as well as other popular books in Business & Information Management. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Contents
- Introduction to the Second Edition
- Topic Area 1: Managing the Creative Process in a Cross-Functional Global Environment
- Topic Area 2: Product Concept Development in a Competitive Market Place
- Topic Area 3: Business Analysis and Market Potential
- Topic Area 4: Getting a Product from the Laboratory to the Market
- Topic Area 5: Commercialization of New Technology
- Integration of Material
- List of Websites
- Index