Corporate Cultures And Global Brands
eBook - PDF

Corporate Cultures And Global Brands

  1. 280 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Corporate Cultures And Global Brands

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Yes, you can access Corporate Cultures And Global Brands by Albrecht Rothacher in PDF and/or ePUB format, as well as other popular books in Biological Sciences & Science General. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Contents
  2. Acknowledgements
  3. Corporate Identities and Successful Branding
  4. Mars Inc.: More Than Candies and Cat Food
  5. The Bitter Sweet Chocolates of Sprungli-Lindt
  6. Kikkoman: Far Travelled Sauces
  7. Who Loves McDonald's?
  8. For God America and the Real Thing: The Coke Story
  9. Zubrowka Bison Vodka: The High Is the Limit
  10. Ikea: The Smaland Way Goes Global
  11. The Rise and Fall of the Seibu-Saison Empire
  12. United the Benetton Way
  13. Nike Just Did It
  14. Nokia: Connecting People through a Disconnected Past
  15. Sony: Made by Morita
  16. Sir Richard Branson's Virgins
  17. Toyota: The Reluctant Multinational
  18. Fiat: The Festa Is Over
  19. Corporate Mergers Merged Brands in Trouble: DaimlerChrysler and BMW-Rover
  20. The Lego Universe of Building Bricks
  21. The Magic of Disney