Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer behaviorism, growth strategy, functional strategy, and technology management. In addition, there are also many how-to books on strategy formulation.
But not many books on the topic are written with a step-by-step guide on making practical strategic management decisions. The author presents 15 steps that combine strategy and marketing aspects in business. The steps are presented systematically and holistically. Readers will be able to maintain the “big picture” perspective, while being able to dive deep into each step. The guide is not written for “ideal situations” in business. Much attention is given to being aware of market trends, business competition, and the limitations of resources, to be able to apply practical strategic thinking in business.
Contents:
- In the Beginning:
- How to Build an Effective Strategic Management in Business
- Strong Companies Build their Strategy Differently:
- The Cause for Dysfunction of Strategic Management Up Until Now
- Strategic Management is a Scenario for Success
- 15 Steps of Strategic Formulation Implemented by Strong Companies
- A Strong Company Knows its Own “Position” Corporate Strategy:
- How to Build a Corporate Strategy for Sustainable Growth
- Step 1 Corporate Mission
- Step 2 Strategic Analysis
- Step 3 Corporate Goals
- Step 4 Scope of Business
- Step 5 Allocation of Assets
- A Strong Company Achieves Steady Market Share Growth in All of Scopes of Business: Business Strategy:
- Defining the Scope of Business, and Clarifying the Positioning to Use
- Step 6 – Business Vision
- Step 7 – Present State Analysis
- Step 8 Business Goals
- Step 9 Scope of Business
- Step 10 Competitive Strategy
- A Strong Company can Demonstrably Realize its Strategy: Functional Strategy:
- Functional Strategy for Achieving Momentum
- Step 11 Marketing Strategy
- Step 12 Value Chain
- Step 13 Organizations and Systems
- A Strong Company Evaluates the Hidden: Performance and Results:
- How is the Outcome of Strategic Management Measured?
- Step 14 Brand Relationship
- Step 15 Feasibility Evaluation
- A Strong Company Communicates Clear Agendas: Presentation:
- “Communication” which Gives Strategy Depth
- Key Point 1: Combine Strategic Elements Effective for Achieving the Business Goal
- Key Point 2: List Up Hypotheses included in the Business Strategy Idea
- Key Point 3: Revise the Business Strategy Idea Using the Pyramid Structure
- Key point 4: Narrow Down the Key Points and Create a Summary
- Utilize the Pyramid Structure and Revise it as Presentation Material
- Epilogue
- References
Readership: Management level personnel of companies, business owners and strategists looking for a detailed and holistic step-by-step guide to further improve their decision making in business.