Asian Agribusiness Management
eBook - ePub

Asian Agribusiness Management

Case Studies in Growth, Marketing, and Upgrading Strategies

  1. 260 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Asian Agribusiness Management

Case Studies in Growth, Marketing, and Upgrading Strategies

About this book

This book of case studies is designed to provide useful information for instructional purposes and for those interested in the management of Asian agribusiness. This collected volume of case studies is organized around three major themes–growth, marketing, and upgrading strategies. Many of the cases herein were used in Advanced Agribusiness Workshops jointly organized by the Asian Productivity Organization and Cornell University held in Bangkok, Manila, and Bali. Through a case study-driven approach, this book offers an opportunity for students, policymakers, and business owners to consider the impact of key trends like value-addition, urbanization, the environment, regional integration, climate change, and technology on Asian agribusinesses.

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Information

Publisher
WSPC
Year
2018
eBook ISBN
9789813233157
Topic
Commerce
Subtopic
Agrobusiness

Table of contents

  1. Cover
  2. Halftitle
  3. Title
  4. Copyright
  5. Foreword
  6. Preface
  7. About the Editor
  8. Contents
  9. Chapter 1 Key Trends and Drivers in Asian Agribusiness
  10. Chapter 2 Soyuz Foods International: Small Fruit, Big Dreams
  11. Chapter 3 CEO Agrifood Limited: Growing Through Value-Addition
  12. Chapter 4 Maharashtra Hybrid Seeds Company: Evolution of an Agribusiness Success Story
  13. Chapter 5 Metro Kang Jian: Marketing Strategies in a Competitive Health Supplements Industry
  14. Chapter 6 Kirirom Food Production: Cambodia’s Flagship Dried Fruit Company
  15. Chapter 7 CDIP: Introducing Crocodile Oil to ASEAN+3
  16. Chapter 8 RiverPRO’s Environmentally-Friendly Paper: Growing Through Sustainability
  17. Chapter 9 Zenxin: Organic Produce Trailblazer in Malaysia
  18. Chapter 10 A Primer on Enterprise Upgrading
  19. Chapter 11 Malagos Farmhouse Cheese: Crafting Cheese at 38°C
  20. Chapter 12 Lingzhi Mushroom Company: Not Your Typical Mushroom Management
  21. Chapter 13 Mathesis Food Products Company: Bringing Back the Millet

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Yes, you can access Asian Agribusiness Management by Ralph D Christy, Joselito C Bernardo, Aimee Hampel-Milagrosa, Fu Lin in PDF and/or ePUB format, as well as other popular books in Commerce & Agrobusiness. We have over 1.5 million books available in our catalogue for you to explore.