This book of case studies is designed to provide useful information for instructional purposes and for those interested in the management of Asian agribusiness. This collected volume of case studies is organized around three major themes–growth, marketing, and upgrading strategies. Many of the cases herein were used in Advanced Agribusiness Workshops jointly organized by the Asian Productivity Organization and Cornell University held in Bangkok, Manila, and Bali. Through a case study-driven approach, this book offers an opportunity for students, policymakers, and business owners to consider the impact of key trends like value-addition, urbanization, the environment, regional integration, climate change, and technology on Asian agribusinesses.

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Yes, you can access Asian Agribusiness Management by Ralph D Christy, Joselito C Bernardo, Aimee Hampel-Milagrosa, Fu Lin in PDF and/or ePUB format, as well as other popular books in Business & Agribusiness. We have over one million books available in our catalogue for you to explore.

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Index

Cover
Halftitle
Title
Copyright
Foreword
Preface
About the Editor
Contents
Chapter 1 Key Trends and Drivers in Asian Agribusiness
Chapter 2 Soyuz Foods International: Small Fruit, Big Dreams
Chapter 3 CEO Agrifood Limited: Growing Through Value-Addition
Chapter 4 Maharashtra Hybrid Seeds Company: Evolution of an Agribusiness Success Story
Chapter 5 Metro Kang Jian: Marketing Strategies in a Competitive Health Supplements Industry
Chapter 6 Kirirom Food Production: Cambodia’s Flagship Dried Fruit Company
Chapter 7 CDIP: Introducing Crocodile Oil to ASEAN+3
Chapter 8 RiverPRO’s Environmentally-Friendly Paper: Growing Through Sustainability
Chapter 9 Zenxin: Organic Produce Trailblazer in Malaysia
Chapter 10 A Primer on Enterprise Upgrading
Chapter 11 Malagos Farmhouse Cheese: Crafting Cheese at 38°C
Chapter 12 Lingzhi Mushroom Company: Not Your Typical Mushroom Management
Chapter 13 Mathesis Food Products Company: Bringing Back the Millet

About this book

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