1
Why staff development matters
This chapter covers:
- What is staff development?
- Staff development makes a crucial difference
What is staff development?
Staff development matters. But what exactly do we mean by that? Here are some definitions:
Continuing professional development (CPD) consists of reflective activity designed to improve an individualās attributes, knowledge, understanding and skills. It supports individual needs and improves professional practice. (www.tda.gov.uk/cpd)
Continuing professional development: ongoing training and education throughout a career to improve the skills and knowledge used to perform a job or succession of jobs. (www.bnet.com/cpd BNET Business Dictionary, 2009)
CPD is a combination of approaches, ideas and techniques that will help you manage your own learning and growth. The focus of CPD is firmly on results ā the benefits that professional development can bring you in the real world. (www.cipd.co.uk/cpd)
We donāt favour the use of the terms āCPDā or ācontinuing professional developmentā in this book because we think that many colleagues in the school and college community may feel excluded by the term āprofessionalā. Thatās a term usually associated with teachers. We feel strongly that the development of the whole workforce is vital, not just the teachers who in many schools make up less than half of the total staff. So, except when citing others, we try not to use the term.
Even if the word āprofessionalā were omitted we would still consider the above definitions fairly narrow. For us, staff development is:
an ongoing process encompassing all formal and informal learning experiences that enable all staff in schools, individually and with others, to think about what they are doing, enhance their knowledge and skills and improve ways of working so that pupil learning and well-being are enhanced as a result. It should achieve a balance between individual, group, school and national needs; encourage a commitment to professional and personal growth; and increase resilience, self-confidence, job satisfaction and enthusiasm for working with children and colleagues. (Bubb and Earley, 2007, p. 4)
Or, put more simply, staff development is about adult learning, ultimately for the purpose of enhancing the quality of education of children and young people. Thatās why itās so important.
Letās unpack what we mean.
- Staff development is an ongoing process
The process is what is important: development is something that is within the person all the time, not something done to or provided for them.
- It encompasses all formal and informal learning experiences
We develop in many ways: through the planned and formal activities as well as the learning through experience, to say nothing of the thoughts that occur while watching a film or which pop into your head in the shower.
- It enables all staff in schools, individually and with others, to think about what they are doing
Thinking about what youāre doing is crucial. As Socrates said,
I cannot teach anybody anything, I can only make them think.
- It enhances knowledge and skills
Youāve got plenty of knowledge and skills and now youāre going to get yet more. Weāre not into deficit models.
- It improves ways of working so that pupil learning and well-being is enhanced
The goal of all development should be that ultimately things are better for the children and young people.
- It achieves a balance between individual, group, school and national needs
We need to develop and help others to so that the benefits are multiplied.
- It encourages a commitment to growth
As Benjamin Britten said, āLearning is like rowing against the tide. Once you stop doing it, you drift backā.
- It increases resilience, self-confidence and job satisfaction
Working with children and young people can be tough, especially on the emotions, so we need to look after and develop our resilience, confidence ā and enjoyment of our work.
- It gives staff renewed enthusiasm for working with children and with colleagues
Staff development makes a crucial difference
In this book we draw upon recent research projects we have been involved in to illustrate key points about the effective leadership and management of staff development. Our recent research for the Training and Development Agency for Schools (TDA) examined the relationship between staff development outcomes and school performance (Bubb et al., 2009). Did staff development make any difference to how pupils performed? Yes, it did.
Staff development makes a crucial difference. It ultimately leads to school improvement whether couched in terms of better teaching and learning, or student and staff welfare and well-being. People development is more effective in enhancing the performance of organisations, including schools and colleges, than any other factor. We believe that it:
- helps everyone be more effective in their jobs, so pupils learn and behave better and achieve higher standards
- improves recruitment because:
ā a school or college that is focused on staff development will be looking to find people with the right skills
ā word gets around about the places where you are looked after, and where you are not
- contributes to a positive ethos where people feel valued and highly motivated
- makes for a learning-centred community ā the pupils are learning and so are the staff
- is a responsibility and an entitlement
- improves staff retention because staff feel fulfilled and successful
- saves money ā the costs of recruiting and inducting staff are high.
Organisations which give serious attention to the development of their staff will reap rewards: effective staff development enhances studentsā learning and wellbeing because the adults improve their ways of working. Staff development should also add something to the organisationās overall capacity to improve; and it should be able to build upon the collective learning of its people. As a result of the training and development opportunities made available staff will benefit in many ways. For example, perhaps they will have:
- thought more deeply about what they are doing
- enhanced their knowledge
- developed skills
- improved ways of working
- shown a greater commitment to professional and personal growth
- become more resilient
- gained greater self-confidence
- increased job satisfaction
- shown more enthusiasm for working with children
- shown more enthusiasm for working with colleagues
- increased a colleagueās learning
- enhanced a colleagueās well-being
- enhanced student and pupil well-being
- increased student and pupil learning; and
- increased other staffsā learning in order to improve things for their students and pupils.
All this as a result of effective development of the organisationās workforce? We believe so!
Ideas about the central importance of staff development to the success of any organisation are not new. For example, the Chartered Institute of Personnel and Development (CIPD) see people as the prime resource of the organisation, claiming that managers get better results (in terms of productivity, customer satisfaction, profitability and employee retention) by managing and developing people better. In education, the James Report, published as long ago as 1972, (DES, 1972) stressed that each school should regard the continued training of its teachers ā we would now say āworkforceā ā as an essential part of its task for which all members of staff share responsibility. This government report ensured that the further professional development of staff became a national issue and it still is today for the simple reason that people development is crucial for school improvement. The staff is the most important resource of the organisation, but particularly in people-based organisations like schools and colleges.
As the bulk of a school or collegeās budget is spent on paying staff it is also crucially important to get the most out of your people to improve pupil well-being and learning. The professional and personal growth of all staff is a key component of developing childrenās and young peopleās learning. The ongoing development of staff is crucial in helping to address the organisationās priorities identified to bring about improvement, enhance the quality of the learning experience, and generally make things better for pupils. In The Logical chain Ofsted (2006) found that āschools which had designed their CPD effectively and integrated it with their improvement plans found that teaching and learning improved and standards roseā (p2). Overall, staff development was found to be most effective in the schools where the senior managers fully understood the connections between each link in the chain (what we prefer to call the staff development cycle) and recognised its potential for raising standards and enhancing well-being and t...