
The SAGE Handbook of Social Media
- 662 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
The SAGE Handbook of Social Media
About this book
The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships.
This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social media. It contains substantial chapters written especially for this book by leading scholars from a range of disciplinary perspectives, covering everything from computational social science to sexual self-expression.
Part 1: Histories And Pre-HistoriesĀ
Part 2: Approaches And MethodsĀ
Part 3:Ā Platforms, Technologies And Business Models
Part 4:Ā Cultures And Practices
Part 5:Ā Social And Economic Domains
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Information
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Contents
- List of Figures
- List of Tables
- Notes on the Editors and Contributors
- Editorsā Introduction
- Part I Histories and Pre-histories
- 1 Pushing Back: Social Media as an Evolutionary Phenomenon
- 2 Early Social Computing: The Rise and Fall of the BBS Scene (1977ā1995)
- 3 Alternative Histories of Social Media in Japan and China
- 4 From Hypertext to Hype and Back Again: Exploring the Roots of Social Media in Early Web Culture1
- Part II Approaches and Methods
- 5 Digital Methods for Cross-platform Analysis
- 6 A Computational Analysis of Social Media Scholarship
- 7 Digital Discourse: Locating Language in New/Social Media
- 8 Ontology
- 9 Analysing Social Media Images
- 10 Ethnography
- 11 Web History and Social Media
- 12 The Incomplete Political Economy of Social Media
- Part III Platforms, Technologies and Business Models
- 13 The Affordances of Social Media Platforms
- 14 Regulation of and by Platforms
- 15 Social Media App Economies
- 16 Labor and Social Media: The Exploitation and Emancipation of (almost) Everyone Online
- 17 Silicon Valley and the Social Media Industry
- 18 Alternative Social Media: From Critique to Code
- Part IV Cultures and Practices
- 19 Our Networked Selves: Personal Connection and Relational Maintenance in Social Media Use
- 20 Television Viewing and Fan Practice in an Era of Multiple Screens
- 21 Trolling, and Other Problematic Social Media Practices
- 22 Internet Memes
- 23 Self-Representation in Social Media
- 24 Sexual Expression in Social Media
- 25 Privacy and Surveillance
- Part V Social and Economic Domains
- 26 Social Media Marketing
- 27 Social Media and Journalism
- 28 Social Media and the Cultural and Creative Industries
- 29 Politics 2.0: Social Media Campaigning
- 30 Social Media and New Protest Movements
- 31 Lively Data, Social Fitness and Biovalue: The Intersections of Health and Fitness Self-tracking and Social Media
- 32 Social Media Platforms and Education
- 33 Scholarly Communication in Social Media
- Index