The SAGE Handbook of Public Opinion Research
eBook - PDF

The SAGE Handbook of Public Opinion Research

  1. 640 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

The SAGE Handbook of Public Opinion Research

About this book

?Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher?s bookshelf? - Sir Robert Worcester, Founder of MORI and President of WAPOR ?82-?84.

?This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research? - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden

?The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia? - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph)

?This is the most comprehensive book on public opinion research to date? - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong

Public opinion theory and research are becoming increasingly significant in modern societies as people?s attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics.

With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to:

- give the reader an overview of the most important concepts included in and surrounding the term ?public opinion? and its application in modern social research

- present the basic empirical concepts for assessing public opinion and opinion changes in society

- provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments

- offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns.

The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.

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Yes, you can access The SAGE Handbook of Public Opinion Research by Wolfgang Donsbach, Michael W Traugott, Wolfgang Donsbach,Michael W Traugott in PDF and/or ePUB format, as well as other popular books in Politik & Internationale Beziehungen & Politik. We have over one million books available in our catalogue for you to explore.

Information

Publisher
SAGE Publications Ltd
Year
2007
Print ISBN
9781412911771
eBook ISBN
9781446206515
Edition
1
Topic
Politik & Internationale Beziehungen
Subtopic
Politik

Table of contents

  1. Contents
  2. Notes on Contributors
  3. Introduction
  4. PART I - History, Philosophy of Public Opinion and Public Opinion Research
  5. Section 1 The Nature of Public Opinion
  6. 1 The Public and Public Opinion in Political Theories
  7. 2 The Deliberating Public and Deliberative Polls
  8. 3 The News as a Reflection of Public Opinion
  9. 4 Advocacy: Alternative Expressions of Public Opinion
  10. 5 Studying Elite vs Mass Opinion
  11. 6 The Internet as a New Platform for Expressing Opinions and as a New Public Sphere
  12. 7 Popular Communication and Public Opinion
  13. Section 2 The Development of Public Opinion Research
  14. 8 The Historical Roots of Public Opinion Research
  15. 9 Mass-Observation and Modern Public Opinion Research
  16. 10 The Start of Modern Public Opinion Research
  17. 11 Public Opinion Research in Emerging Democracies
  18. PART II Theories of Public Opinion Formation and Change
  19. Section 1 Formation of Opinion
  20. 12 Knowledge and Attitudes
  21. 13 Conceptions of Attitudes and Opinions
  22. 14 Theories on the Perception of Social Reality
  23. 15 Pluralistic Ignorance and Nonattitudes
  24. Section 2 Dynamics of Public Opinion
  25. 16 Spiral of Silence Theory
  26. 17 Public Opinion and theThird-Person Effect
  27. 18 Effects of the News Media on Public Opinion
  28. 19 Agenda-Setting, Framing and Priming
  29. PART III Methodology
  30. Section 1 The Design of Surveys
  31. 20 The Methodological Strengths and Weaknesses of Survey Research
  32. 21 The Uses and Misuses of Polls
  33. 22 Face-to-Face Surveys
  34. 23 Surveys by Telephone
  35. 24 Self-Administered Paper Questionnaires
  36. 25 Internet Surveys
  37. 26 Different Survey Modes and International Comparisons
  38. 27 Sampling
  39. 28 Survey Non-Response
  40. 29 Split Ballots as an Experimental Approach to Public Opinion Research
  41. 30 Panel Surveys
  42. 31 Focus Groups and Public Opinion
  43. 32 Content Analyses and Public Opinion Research
  44. Section 2 Measurement of Public Opinion
  45. 33 Designing Reliable and Valid Questionnaires
  46. 34 The Psychology of Survey Response
  47. 35 The Use of Scales in Surveys
  48. 36 The Use of Visual Materials in Surveys
  49. 37 Validation Studies
  50. 38 Identifying Value Clusters in Societies
  51. PART IV The Social and Political Environment of Public Opinion Research
  52. Section 1 The Status of Public Opinion Research
  53. 39 The Legal Status of Public Opinion Research in the World
  54. 40 Attitudes of the Public Toward Public Opinion Research and Polling
  55. 41 Attitudes of Journalists Toward Public Opinion Research
  56. 42 Codes of Ethics and Standards in Survey Research
  57. 43 Archiving Poll Data
  58. Section 2 Uses and Effects of Public Opinion Research
  59. 44 The News Media’s Use of Opinion Polls
  60. 45 The Use of Surveys byGovernments and Politicians
  61. 46 The Use of Public Opinion Research in Propaganda
  62. 47 The Effects of Published Polls on Citizens
  63. PART V Special Fields of Application
  64. 48 The Use of Surveys as Legal Evidence
  65. 49 Public Opinion and the Economy
  66. 50 Marketing Research
  67. 51 Social Indicators and the Quality of Life
  68. 52 Assessing Long-Term Value Changes in Societies
  69. 53 Exit Polls and Pre-Election Polls
  70. 54 International Comparative Surveys: Their Purpose, Content and Methodological Challenges
  71. 55 The Use of Voter Research in Campaigns
  72. Index