eBook - PDF

Audiences

Name: Audiences
ISBN: 9781446264553

A Sociological Theory of Performance and Imagination

Nicholas Abercrombie,

Brian J Longhurst,

208 pages
English
PDF
Available on iOS & Android

eBook - PDF

Audiences

A Sociological Theory of Performance and Imagination

Nicholas Abercrombie,

Brian J Longhurst,

About this book

`This book is worth reading for a number of reasons. It is the first introductory work of critical audience research that suggests how we can study the connection of media consumption in general with every day life, and it also goes beyond its competitors in showing how postmodern thinking can help us in the analysis of a "whole way of life"? - Journal of Communication

Audiences are problematic and the study of audiences has represented a key site of activity in the social sciences and humanities. Offering a timely review of the past 50 years of theoretical and methodological debate Audiences argues the case for a paradigmatic shift in audience research.

This shift, argue the authors, is necessitated by the emergence of the `diffused audience?. Audience experience can no longer be simply classified as `simple? or `mass?, for in modern advanced capitalist societies, people are members of an audience all the time. Being a member of an audience is no longer an exceptional event, nor even an everyday event, rather it is constitutive of everyday life. This book offers an invaluable review of the literature and a new point of departure for audience research.

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Yes, you can access Audiences by Nicholas Abercrombie,Brian J Longhurst in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.