Event Evaluation:
eBook - PDF

Event Evaluation:

Theory and methods for event management and tourism

  1. 198 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Event Evaluation:

Theory and methods for event management and tourism

About this book

This is the first textbook and reference work on evaluation intended for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, the author provides concepts and tools needed for the establishment of a comprehensive evaluation system and the implementation of varied evaluation projects. The strength of this book lies in its emphasis on evaluation foundations, both theoretical and methodological, enabling the student and practitioner to adapt the evaluation process to many situations using: *A range of tools from simple checklists to more advanced logic models; *Specific chapters devoted to the most challenging evaluation contexts: the visitor and their experience, quality and human resources; *A chapter devoted to exploring different evaluation challenges in the full range of planned events, including the tourism dimension; *An introduction of impact assessment. The Events Management Theory and Methods Series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. Series editor: Donald Getz. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources.

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2: 
Value, 
Values 
and 
Evaluation
23
Recommended 
additional 
readings 
and 
resources
Encyclopedia 
of 
Evaluation
(2005). 
Edited 
by: 
Sandra 
Mathison. 
Sage. 
The 
SAGE 
Handbook 
of 
Evaluation
(2006). 
Edited 
by: 
Ian 
F. 
Shaw, 
Jennifer 
C. 
Greene 
Melvin 
M. 
Mark. 
Sage. 
The 
Value 
of 
Events 
(2017). 
Edited 
by:
Lundberg, 
E., 
Armbrecht, 
J., 
Andersson, 
T., 
Geꜩ, 
D. 
Abingon, 
UK: 
Routledge.
The 
Routledge 
Handbook 
of 
Events
(2012). 
Edited 
by: 
Stephen 
Page 
Joanne 
Connell. 
Abingdon, 
UK: 
Routledge.
Routledge 
Handbook 
of 
Sports 
Event 
Management
(2015). 
Edited 
by: 
Milena 
Parent 
Jean-Loup 
Chappelet. 
Abingdon, 
UK: 
Routledge.

Table of contents

  1. 1 Basic Concepts and Definitions
  2. 2 Value, Values and Evaluation
  3. 3 Theory
  4. 4 A Model of the Evaluation Process
  5. 5 Measures, Methods and Planning an Evaluation Project
  6. 6 Establishing the Evaluation System
  7. 7 Goals and Goal Attainment
  8. 8 Evaluating the Organisation: I
  9. 9 Evaluating the Organisation (II)
  10. 10 Evaluating Visitors and Experiences
  11. 11 Quality Evaluation
  12. 12 Evaluating Human Resources
  13. 13 Evaluation in Different Types of Planned Events
  14. R References
  15. Figure 1.1: Value perspectives and major evaluation challenges
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