Revenue Management for Hospitality and Tourism

Alan Fyall, Patrick Legohérel, Elizabeth Poutier, Alan Fyall, Patrick Legohérel, Elizabeth Poutier

• Publisher: Goodfellow Publishers
• Year: 2013
• Print ISBN:
  9781908999498
  9781908999481
• eBook ISBN:
  9781908999504
• Topic: Business
• Subtopic: Hospitality, Travel & Tourism Industry
• Index: Business

Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals. The first part of the book provides academically rigorous challenging and contemporary material to get to the core of the subject and to make the theory and practice lively, relevant and engaging. Throughout this, and the second section, numerous references to past and present good practice are used- giving insight into best practice in cutting-edge companies leading the revenue management agenda in markets all over the world. The second part of the book is authored by a range of academics and practitioners all currently engaged in revenue management practice, balancing the theory with the best overview possible of best real world practice. Drawn from the widest possible range of sectors including hospitality, car rental, airlines, tour operators, restaurants and advertising it gives an unrivalled industry perspective. The book is designed for students at many levels in universities, business schools, schools of tourism and hospitality studying marketing, pricing, distribution, selling and commercial issues in the service industry. It will also be ideal for practitioners (consulting experts, revenue managers, pricing managers) studying part-time or on CPD programmes requiring a strong theoretical and practical orientation. It will be essential for those working in revenue management, reservations, operations and logistics and generic marketing.

Table of contents

• 1 The Emergence of Yield Management
• 2 The Components of Revenue Management
• 3 The Role of the Revenue Manager
• 4 The Revenue Manager’s Approach
• 5 Setting up a Revenue Management System
• 6 Revenue Management for Fixing Quotas and Prices of Perishable Commodities under Uncertainty
• 7 Revenue Management in China’s Lodging Sector: Practices and Challenges
• 8 Restaurant Revenue Management
• 9 Revenue Management at Heritage Visitor Attractions
• 10 Theme Parks Revenue Management
• 11 Revenue Management in the Cruising Industry
• 12 Revenue Management in Hotels and Airlines: A Critique
• 13 Car Rental Revenue Management
• 14 Revenue Management and Customer Relationship Management
• 15 Staff Empowerment and Revenue Management
• 16 Risk Management as a Tool to Optimise Revenue during Black Swan Events
• 17 Timeshare Revenue Management