Revenue Management for Hospitality and Tourism
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Revenue Management for Hospitality and Tourism

Alan Fyall, Patrick Legohérel, Elizabeth Poutier

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eBook - PDF

Revenue Management for Hospitality and Tourism

Alan Fyall, Patrick Legohérel, Elizabeth Poutier

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About This Book

Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals.The first part of the book provides academically rigorous challenging and contemporary material to get to the core of the subject and to make the theory and practice lively, relevant and engaging. Throughout this, and the second section, numerous references to past and present good practice are used- giving insight into best practice in cutting-edge companies leading the revenue management agenda in markets all over the world. The second part of the book is authored by a range of academics and practitioners all currently engaged in revenue management practice, balancing the theory with the best overview possible of best real world practice. Drawn from the widest possible range of sectors including hospitality, car rental, airlines, tour operators, restaurants and advertising it gives an unrivalled industry perspective.The book is designed for students at many levels in universities, business schools, schools of tourism and hospitality studying marketing, pricing, distribution, selling and commercial issues in the service industry. It will also be ideal for practitioners (consulting experts, revenue managers, pricing managers) studying part-time or on CPD programmes requiring a strong theoretical and practical orientation. It will be essential for those working in revenue management, reservations, operations and logistics and generic marketing.

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Yes, you can access Revenue Management for Hospitality and Tourism by Alan Fyall, Patrick Legohérel, Elizabeth Poutier in PDF and/or ePUB format, as well as other popular books in Business & Industria dell'ospitalità e del turismo. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Goodfellow Publishers
Year
2013
ISBN
9781908999504
Topic
Business
Subtopic
Industria dell'ospitalità e del turismo
Index
Business
19
1
The 
Emergence 
of 
Yield 
Management
Summary
Yield/revenue 
management 
appeared 
in 
the 
air 
transport 
industry 
in 
the 
United 
States 
during 
the 
1980s. 
Thereafter, 
the 
approach 
was 
extended 
to 
other 
sectors 
such 
as 
accommodation, 
car 
rentals 
or 
advertising 
space 
management. 
This 
innovative 
management 
approach 
has 
become 
a 
fully 
fledged 
function 
within 
service 
companies. 
It 
involves 
joint 
management 
of 
pricing 
levels 
and 
of 
a 
company’s 
fixed 
capacity 
towards 
turnover 
maximization.
The 
goal 
of 
revenue 
management 
is 
commercial 
decision-making 
optimiza
-
tion 
(e.g. 
offer 
the 
right 
fare 
to 
the 
right 
client, 
never 
selling 
at 
a 
price 
that 
is 
too 
low) 
taking 
into 
account 
service 
intangibility 
and 
fixed 
capacity 
constraints.
Revenue 
management 
has 
already 
been 
adopted 
in 
various 
sectors 
and 
vari
-
ous 
structure 
types 
and 
continues 
to 
develop 
through 
adapting 
to 
new 
sectors 
and 
tending 
towards 
a 
more 
comprehensive 
approach 
called 
Total 
Revenue 
Management.
References 
Lilewood, 
K. 
(1972). 
Forecasting 
and 
control 
of 
passenger 
bookings, 
12nd 
Annual 
AGIFORS 
Symposium, 
October, 
95-117. 
Smith, 
B., 
Leimkuhler, 
J., 
Darrow, 
R. 
& 
Samules, 
J. 
(1992). 
Yield 
management 
at 
American 
Airlines. 
Interfaces
, 
1
: 
8-31.

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