Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals.The first part of the book provides academically rigorous challenging and contemporary material to get to the core of the subject and to make the theory and practice lively, relevant and engaging. Throughout this, and the second section, numerous references to past and present good practice are used- giving insight into best practice in cutting-edge companies leading the revenue management agenda in markets all over the world. The second part of the book is authored by a range of academics and practitioners all currently engaged in revenue management practice, balancing the theory with the best overview possible of best real world practice. Drawn from the widest possible range of sectors including hospitality, car rental, airlines, tour operators, restaurants and advertising it gives an unrivalled industry perspective.The book is designed for students at many levels in universities, business schools, schools of tourism and hospitality studying marketing, pricing, distribution, selling and commercial issues in the service industry. It will also be ideal for practitioners (consulting experts, revenue managers, pricing managers) studying part-time or on CPD programmes requiring a strong theoretical and practical orientation. It will be essential for those working in revenue management, reservations, operations and logistics and generic marketing.

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Yes, you can access Revenue Management for Hospitality and Tourism by Alan Fyall, Patrick Legohérel, Elizabeth Poutier, Alan Fyall,Patrick Legohérel,Elizabeth Poutier in PDF and/or ePUB format, as well as other popular books in Betriebswirtschaft & Gastgewerbe, Reise- & Tourismusbranche. We have over one million books available in our catalogue for you to explore.

Information

Publisher

Goodfellow Publishers

Year

2013

Print ISBN

9781908999498, 9781908999481

eBook ISBN

9781908999504

Topic

Betriebswirtschaft

Subtopic

Gastgewerbe, Reise- & Tourismusbranche

19

1

The

Emergence 

of

Yield 

Management



Summary



Yield/revenue 

management 

appeared 

in

the

air

transport 

industry 

in

the

United 

States 

during 

the

1980s. 

Thereafter, 

the

approach 

was

extended 

to

other 

sectors 

such 

as

accommodation, 

car

rentals 

or

advertising 

space 

management. 



This 

innovative 

management 

approach 

has

become 

a

fully 

ﬂedged 

function 

within 

service 

companies. 

It

involves 

joint 

management 

of

pricing 

levels 

and

of

a

company’s 

ﬁxed 

capacity 

towards 

turnover 

maximization.



The

goal 

of

revenue 

management 

is

commercial 

decision-making 

optimiza

-

tion 

(e.g. 

oﬀer 

the

right 

fare 

to

the

right 

client, 

never 

selling 

at

a

price 

that 

is

too

low) 

taking 

into 

account 

service 

intangibility 

and

ﬁxed 

capacity 

constraints.



Revenue 

management 

has

already 

been 

adopted 

in

various 

sectors 

and

vari

-

ous

structure 

types 

and

continues 

to

develop 

through 

adapting 

to

new

sectors 

and

tending 

towards 

a

more 

comprehensive 

approach 

called 

Total 

Revenue 

Management.

References 

Lilewood, 

K.

(1972). 

Forecasting 

and

control 

of

passenger 

bookings, 

12nd 

Annual 

AGIFORS 

Symposium, 

October, 

95-117. 

Smith, 

B.,

Leimkuhler, 

J.,

Darrow, 

R.

&

Samules, 

J.

(1992). 

Yield 

management 

at

American 

Airlines. 

Interfaces

,

1

:

8-31.

1 The Emergence of Yield Management
2 The Components of Revenue Management
3 The Role of the Revenue Manager
4 The Revenue Manager’s Approach
5 Setting up a Revenue Management System
6 Revenue Management for Fixing Quotas and Prices of Perishable Commodities under Uncertainty
7 Revenue Management in China’s Lodging Sector: Practices and Challenges
8 Restaurant Revenue Management
9 Revenue Management at Heritage Visitor Attractions
10 Theme Parks Revenue Management
11 Revenue Management in the Cruising Industry
12 Revenue Management in Hotels and Airlines: A Critique
13 Car Rental Revenue Management
14 Revenue Management and Customer Relationship Management
15 Staff Empowerment and Revenue Management
16 Risk Management as a Tool to Optimise Revenue during Black Swan Events
17 Timeshare Revenue Management

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