eBook - PDF
Revenue Management for Hospitality and Tourism
- 270 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Revenue Management for Hospitality and Tourism
About this book
Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals.
The first part of the book provides academically rigorous challenging and contemporary material to get to the core of the subject and to make the theory and practice lively, relevant and engaging. Throughout this, and the second section, numerous references to past and present good practice are used- giving insight into best practice in cutting-edge companies leading the revenue management agenda in markets all over the world.
The second part of the book is authored by a range of academics and practitioners all currently engaged in revenue management practice, balancing the theory with the best overview possible of best real world practice. Drawn from the widest possible range of sectors including hospitality, car rental, airlines, tour operators, restaurants and advertising it gives an unrivalled industry perspective.
The book is designed for students at many levels in universities, business schools, schools of tourism and hospitality studying marketing, pricing, distribution, selling and commercial issues in the service industry. It will also be ideal for practitioners (consulting experts, revenue managers, pricing managers) studying part-time or on CPD programmes requiring a strong theoretical and practical orientation. It will be essential for those working in revenue management, reservations, operations and logistics and generic marketing.
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Information
19
1
The
Emergence
of
Yield
Management
Summary
Yield/revenue
management
appeared
in
the
air
transport
industry
in
the
United
States
during
the
1980s.
Thereafter,
the
approach
was
extended
to
other
sectors
such
as
accommodation,
car
rentals
or
advertising
space
management.
This
innovative
management
approach
has
become
a
fully
fledged
function
within
service
companies.
It
involves
joint
management
of
pricing
levels
and
of
a
company’s
fixed
capacity
towards
turnover
maximization.
The
goal
of
revenue
management
is
commercial
decision-making
optimiza
-
tion
(e.g.
offer
the
right
fare
to
the
right
client,
never
selling
at
a
price
that
is
too
low)
taking
into
account
service
intangibility
and
fixed
capacity
constraints.
Revenue
management
has
already
been
adopted
in
various
sectors
and
vari
-
ous
structure
types
and
continues
to
develop
through
adapting
to
new
sectors
and
tending
towards
a
more
comprehensive
approach
called
Total
Revenue
Management.
References
Lilewood,
K.
(1972).
Forecasting
and
control
of
passenger
bookings,
12nd
Annual
AGIFORS
Symposium,
October,
95-117.
Smith,
B.,
Leimkuhler,
J.,
Darrow,
R.
&
Samules,
J.
(1992).
Yield
management
at
American
Airlines.
Interfaces
,
1
:
8-31.
Table of contents
- 1 The Emergence of Yield Management
- 2 The Components of Revenue Management
- 3 The Role of the Revenue Manager
- 4 The Revenue Manager’s Approach
- 5 Setting up a Revenue Management System
- 6 Revenue Management for Fixing Quotas and Prices of Perishable Commodities under Uncertainty
- 7 Revenue Management in China’s Lodging Sector: Practices and Challenges
- 8 Restaurant Revenue Management
- 9 Revenue Management at Heritage Visitor Attractions
- 10 Theme Parks Revenue Management
- 11 Revenue Management in the Cruising Industry
- 12 Revenue Management in Hotels and Airlines: A Critique
- 13 Car Rental Revenue Management
- 14 Revenue Management and Customer Relationship Management
- 15 Staff Empowerment and Revenue Management
- 16 Risk Management as a Tool to Optimise Revenue during Black Swan Events
- 17 Timeshare Revenue Management
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Yes, you can access Revenue Management for Hospitality and Tourism by Alan Fyall, Patrick Legohérel, Elizabeth Poutier, Alan Fyall,Patrick Legohérel,Elizabeth Poutier in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over 1.5 million books available in our catalogue for you to explore.