
Entrepreneurship in Hospitality and Tourism
a global perspective
- 256 pages
- English
- PDF
- Available on iOS & Android
Entrepreneurship in Hospitality and Tourism
a global perspective
About this book
'Entrepreneurship in Hospitality and Tourism: a global perspective' gives a new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. The highly qualified international team of contributors ensures a global perspective. The editors clearly outline the key theoretical perspectives and go on to cover the various types of entrepreneurship. Fully informed by the latest research, it incorporates: * different country contexts; * the social and cultural dimensions of entrepreneurship; * case studies from a wide range of Hospitality and Tourism sectors; * Industry perspectives and examples included. The book is core reading for both undergraduate and postgraduate students studying on hospitality and tourism degree programmes covering entrepreneurship.
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Information
Table of contents
- 1 Entrepreneurial Traits
- 2 Entrepreneurship as a Process
- 3 Culture and Entrepreneurship
- 4 Social Entrepreneurship and Social Value Co-creation: the case of Mageires (a social restaurant)
- 5 Hotel Middle Managers and Corporate Entrepreneurship
- 6 Ethnic Minority Entrepreneurship
- 7 Franchising and Entrepreneurship
- 8 Social Franchising
- 9 Nurturing Small and Medium-Sized Enterprises in Europe
- 10 Tourism Entrepreneurship and Social Capital
- 11 Entrepreneurship and Networking Processes
- 12 Responding to Disasters: Strategies for Tourism and Hospitality Entrepreneurs
- Concluding Remarks
- I Index