Marketing in Food, Hospitality, Tourism and Events
eBook - PDF

Marketing in Food, Hospitality, Tourism and Events

A Critical Approach

  1. 256 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Marketing in Food, Hospitality, Tourism and Events

A Critical Approach

About this book

Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries.Targeted at final year undergraduate students and master's level post-graduate, it takes the reader through a logical and critical examination of key marketing debates, theories and approaches and encourages readers to explore their own thoughts, ideas and opinions. It analyses areas such as consumer behaviour, power relations, sustainability, ethics, power, and semiotics and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.

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Yes, you can access Marketing in Food, Hospitality, Tourism and Events by Richard Tresidder,Craig Hirst in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. 1 Introduction
  2. 2 Putting the Experiences in Experiences Marketing
  3. 3 Perspectives of Marketing
  4. 4 Consumer Resources and THEF Experiences
  5. 5 Consumption and the Consumer
  6. 6 Habitus, Distinction, Identity and Cultural Capital
  7. 7 Interpreting Marketing
  8. 8 The Semiotics of Experience
  9. 9 Ethics, Sustainable Marketing and the Green Consumer
  10. 10 Conclusion: a manifesto for critical marketing in THEF
  11. BIBLIOGRAPHY
  12. Index