Golf Tourism
eBook - PDF

Golf Tourism

  1. 304 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Golf Tourism

About this book

Since the first edition of this widely acclaimed text the landscape of Golf Tourism has changed considerably. A focus on family holidays has emerged, with an increased emphasis on the customization of vacations. Marketers are more inventive, packaging golf with wine, cycling, food and spas. Expectations have also increased in terms of customer service and value for money, and technology and social media have revolutionized both the decision-making process and booking procedures for golf holidays.Golf continues to represent the largest sports-related travel market valued at £30 billion with over 50 million golf tourists travelling the world to play on some of the estimated 40, 000 courses. Golf Tourism is the leading text for both students and practitioners and the completely updated and revised new edition discusses the latest issues.

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Yes, you can access Golf Tourism by Simon Hudson,Louise Hudson in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over one million books available in our catalogue for you to explore.
Golf 
Tourism
26
Priestley, 
G.K. 
and 
Ashworth, 
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(1995) 
Sports 
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Table of contents

  1. Contents
  2. Preface
  3. 1 An Introduction to Golf Tourism
  4. Introduction
  5. Defining golf tourism
  6. The evolution of golf tourism
  7. The size and impact of the market
  8. The key players
  9. 2 The Golf Tourist
  10. Profile of golf tourists worldwide
  11. Understanding golf tourists
  12. Trends in consumer behaviour influencing golf tourism
  13. 3 The Golf Tourism Product
  14. Golf tour operators
  15. Golf cruises
  16. Golf hotels and resorts
  17. Corporate golf
  18. Golf schools and instruction
  19. Golf attractions
  20. 4 Planning for Golf Tourism
  21. Introduction
  22. The planning process
  23. Golf course types
  24. Planning courses for golf tourism
  25. Design considerations and principles
  26. 5 The Management of Golf Tourism
  27. Introduction
  28. Management structure
  29. Revenue and expenses
  30. Maintenance and course management
  31. Programming
  32. Customer service
  33. Risk management
  34. Introduction
  35. The marketing plan
  36. Pricing
  37. Distribution
  38. Introduction
  39. Branding
  40. Advertising
  41. Sales promotions
  42. Public relations
  43. Direct marketing
  44. Personal selling
  45. Internet marketing
  46. 8 Golf Events
  47. Introduction
  48. Types of golf events
  49. Golf event spectators
  50. The hosting of golf events
  51. Promoting the event
  52. Operational issues
  53. The impact of golf events
  54. 9 The Impacts of Golf Tourism
  55. Introduction
  56. The economic impacts of golf tourism
  57. The environmental impacts of golf tourism
  58. The social impacts of golf tourism
  59. Social impact studies
  60. 10 The Future for Golf Tourism
  61. Introduction
  62. Internationalization and growth prospects
  63. Golf participation in the future
  64. Golf and the media
  65. Environmental issues
  66. Index