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Marktforschung und Marketing Management
Computerbasierte EntscheidungsunterstĂŒtzung
Wolfgang Gaul, Daniel Baier
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- 403 pages
- German
- PDF
- Available on iOS & Android
eBook - PDF
Marktforschung und Marketing Management
Computerbasierte EntscheidungsunterstĂŒtzung
Wolfgang Gaul, Daniel Baier
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About This Book
Im vorliegenden Buch wird das MARK 2 MAN (MARKtforschung und MARKeting MANagement)-System vorgestellt, wobei Anwendungsmöglichkeiten aktueller Hochschulforschung und benutzerfreundlicher Umsetzung von Problemstellungen aus Marktforschung und Marketing fĂŒr PC-Anwendungen miteinander in Verbindung gesetzt werden. Eine auf die AusfĂŒhrungen im Buch abgestimmte Diskette enthĂ€lt eine PC-Version von MARK 2 MAN und soll das Interesse an eigenen computerunterstĂŒtzten Auswertungen von Marktforschungs- und Marketinginformationen fördern.
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