Blue Ocean Classics

W. Chan Kim, Renée A. Mauborgne

• Publisher: Harvard Business Review Press
• Year: 2019
• Print ISBN:
  9781633692664
  9781591396192
• eBook ISBN:
  9781633697386
• Topic: Business
• Subtopic: Business General
• Index: Business

A collection of three Kim-Mauborgne articles on blue ocean strategy.

• Brings together three of the authors' bestselling HBR articles in one package.
• Includes the article that first introduced the idea of a Blue Ocean Strategy--leading to an international bestselling book.
• Brings the principles behind blue ocean strategy to leadership--and presents the acts and activities that inspire employees.
• Provides a process for how companies can discover uncontested markets ripe for growth as well as the mental models that can get in the way.

Audience: Fans of Kim and Mauborgne; anyone interested in strategy.

INDEX

airline industry, 37–38, 67–68

Amazon, 65–66

AMC, 21, 50

Apple Computer, 21, 49, 58–59

App Store, 58

assembly lines, 44

automobile industry, 19–21, 40–44, 46–47

benchmarks, 25

blue ocean leadership, 1, 91–139

across management levels, 98–100

versus conventional leadership, 95–100

execution of, 122–129

implementing, 129–130

practices, 123–127

steps of, 100–122

Blue Ocean Leadership Grid, 109–110, 114, 131

blue oceans

barriers to imitation for, 35–39

brand building and, 23–25

characteristics of, 25–35

concept of, 7, 54

creation of, 7–8, 12, 18–19, 21–25, 46–50

history of, 10–11

incumbents and, 20–21

technological innovation and, 19–20

blue ocean strategy

basis of, 16

economics of, 32–33

features of, 25–35

history of, 39–44

logic of, 8–9, 18–25

versus red ocean, 51

worldview of, 34

BMW, 80–81

Body Shop, 39

“both-and” strategy, 79, 84

brand buzz, 38

brand image, 39

brands, 13–14, 23–25

business models, 36–37

change initiatives, 122

Chrysler, 20, 47

cinema industry, 19, 21, 49–50

circus industry, 3–6, 8, 27–33, 35

Cirque du Soleil, 3–6, 8, 27–33, 35, 40, 43, 54, 71, 84

cognitive barriers, 38

commoditization, 13–14

Compaq, 2...

Table of contents

• Cover
• Title
• Copyright
• Contents
• Preface
• Blue Ocean Strategy
• Red Ocean Traps
• Blue Ocean Leadership
• Index
• About the Authors