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Blue Ocean Classics
W. Chan Kim, Renée A. Mauborgne
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- English
- ePUB (mobile friendly)
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eBook - ePub
Blue Ocean Classics
W. Chan Kim, Renée A. Mauborgne
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About This Book
A collection of three Kim-Mauborgne articles on blue ocean strategy.
- Brings together three of the authors' bestselling HBR articles in one package.
- Includes the article that first introduced the idea of a Blue Ocean Strategy--leading to an international bestselling book.
- Brings the principles behind blue ocean strategy to leadership--and presents the acts and activities that inspire employees.
- Provides a process for how companies can discover uncontested markets ripe for growth as well as the mental models that can get in the way.
Audience: Fans of Kim and Mauborgne; anyone interested in strategy.
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INDEX
airline industry, 37–38, 67–68
Amazon, 65–66
AMC, 21, 50
Apple Computer, 21, 49, 58–59
App Store, 58
assembly lines, 44
automobile industry, 19–21, 40–44, 46–47
benchmarks, 25
blue ocean leadership, 1, 91–139
across management levels, 98–100
versus conventional leadership, 95–100
execution of, 122–129
implementing, 129–130
practices, 123–127
steps of, 100–122
Blue Ocean Leadership Grid, 109–110, 114, 131
blue oceans
barriers to imitation for, 35–39
brand building and, 23–25
characteristics of, 25–35
concept of, 7, 54
creation of, 7–8, 12, 18–19, 21–25, 46–50
history of, 10–11
incumbents and, 20–21
technological innovation and, 19–20
blue ocean strategy
basis of, 16
economics of, 32–33
features of, 25–35
history of, 39–44
logic of, 8–9, 18–25
versus red ocean, 51
worldview of, 34
BMW, 80–81
Body Shop, 39
“both-and” strategy, 79, 84
brand buzz, 38
brand image, 39
brands, 13–14, 23–25
business models, 36–37
change initiatives, 122
Chrysler, 20, 47
cinema industry, 19, 21, 49–50
circus industry, 3–6, 8, 27–33, 35
Cirque du Soleil, 3–6, 8, 27–33, 35, 40, 43, 54, 71, 84
cognitive barriers, 38
commoditization, 13–14
Compaq, 2...