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Chyloe Kurdas
Chyloe was the Australian Football League (AFL) Victoriaâs female Football Development Manager from 2007 to 2016. She has been the driving force behind the cultural change for the inclusion of women and girls in football in Victoria. Chyloeâs strategic leadership helped to establish a record number of over 300 community-based female teams across Victoria. With the support of a number of hand-picked coaches she also established an under 18s (U18) high performance program for over 450 of Victoriaâs most promising female footballers. Chyloe has worked hard to demonstrate that Australian women have sufficient talent to support a vibrant national womenâs league. Her drive and commitment have been vital in convincing the AFL to commit to a national competition for women footballers and have revolutionised womenâs participation in football. The AFLW has since captivated Australia with sell-out crowds, exceptional TV ratings and captivating games. Chyloe is now an AFLW radio and television commentator and writes for ESPN as their AFLW columnist.
Wayne Siekman
In 2013, Wayne Siekman made a decision that changed his life. With sixteen years of coaching experience, including coaching the Dandenong Stingrays in the TAC (Transport Accident Commission) Cup and coaching the Victorian Metro Youth Girls to national championships, he decided to accept a role on the coaching panel of Collingwoodâs inaugural national womenâs league. He has never looked back.
Chyloeâs story
Climbing that mountain
I see the emergence of the AFLW as a great example of a community-led, bottom up movement. Womenâs football has been influenced and developed over decades by parents who have daughters who playedâand by the girls themselvesâas well as club coaches and progressive community football clubs.
The AFL came on board with womenâs football around ten years ago, appointing people like me in each state who were charged with driving that community growth. I was playing in the Victorian Womenâs Football League (VWFL) at the time and took on this role after one too many knee injuries meant I had to shift from being a player to becoming a coach. Three years later, in 2010, the AFL committed to a national championship for women and this decision led me to re-evaluate my role. While I was a reasonable coach, I knew I wasnât a high-performance coach at that point, and felt I couldnât give the girls what they needed into the future. So I put myself back in the shoes of the athletes, and asked myself, âIf I was a player, what sort of coach would I want?â I set out to identify emerging male coaches who were looking for an opportunity to challenge themselves. I identified a succession of really good men who were coaching in the U18 TAC Cup developing our most promising male players.
I initially worked with people like Andrew Jago, who went on to coach Melbourne Universityâs womenâs team in the VFL, to build the talent development program. We brought in assistants, psychologists and fitness coaches, then Paul Groves (current Western Bulldogs AFLW Head Coach) joined us. Wayne came along in 2013, when Paul was our head coach. Andrew and I created version 2.0 of the talent development program, then Wayne and I modified and improved on it, creating version 3.0.
I was appointed to set up grass roots programs so girls could play football at a local level. But that was as high as they could go in competitive football. I wasnât satisfied with that. I was more aspirational, and had a vision of creating a high-performance football pathway that would culminate in a national womenâs competitionâproviding girls with the same pathway to pursue their aspirations as boys. The journey felt a bit like climbing one mountainâstate footballâand then another mountainâthe national competition.
We recognised very early on that we had to build talent that would warrant the AFL supporting a womenâs league. This is where the coaches came in. We couldnât have done it without guys like Andrew, Paul and Wayne. They had coached boys in the TAC Cup for many years, and provided the girls with the same level of quality coaching and leadership as the boys. Once the girls started playing well, the AFL stood up and took notice. They recognised that this was something they could package up and sell, and upon which they could build a national competition.
A new coaching model for girls
With my background in psychology and health promotion, I was conscious of providing a program that understands the needs of our female athletes. For instance, if a kid is underperforming or sheâs training poorly the first question we ask is: âIs she okay?â as opposed to âGee, sheâs been annoying or training poorly tonightâ. We know that teenage girls at different points in adolescence can be really self-focused, so they might have to be coached and managed differently as they get older. In twelve monthsâ time, if we stick with them, they could be completely different.
Developing a relationship with girls is largely around building their confidence, their self-belief, and their self worth. Girls often have a growth mindset, they are open for growth because they are like sponges, always wanting to learn.
Players that have been playing for four or five years know they are good, but the new ones really struggle with building self-belief. Last night, for instance, I was coaching a new team and I said to them âPut your hand up if you donât really think youâre good enough to be hereâ. Every kid puts her hand up. âWhy did you get invited?â I asked. They said, âWe work hardâ. I go âYep.â âSomeone sees something in us.â âYes.â Then someone eventually said, âPeople think weâve got a bit of a talent?â They always externalise their capability, it never comes from within themselves. We teach them self-belief because we believe that internal motivation and self-confidence is the platform from which you should operate. Almost every single AFLW player that has come from our U18 program didnât think she was good enough to be there when she first joined it.
Boys are different. They would say, âI should be hereâ. They wouldnât feel comfortable putting their hand up and showing that they werenât confident.
So itâs really important to appoint the right coach, who understands the differences between coaching boys and girls. They must have a nice balance of masculinity and femininity in how they coach and apply themselves. Theyâve got to be process focussed, caring, tender, nurturing, loving and empathic. Theyâve got to balance this with knowing when to be outcome and instruction-focused, knowing when itâs right to raise their voice, or be very firm and concrete. Theyâve got to know how to bring those two things into the coaching relationship, because female athletes often lack confidence.
Trust and love: the vital ingredients to success in the AFL Womenâs League
Having been a female athlete, I know the relationship with the coach is really special. When our coach sees something in us, we hang on to every word they say. We tend to expect women to be nurturing, caring and want to please others. That seeps into the way girls think and act, and the value that they place on relationships. We care about how our coach is feeling, so we donât want to let them down. Itâs in our wiring.
Wayne is a very caring guy, really loving. He feels his emotions, and heâs a lover of people. Thatâs really apparent in how he coaches the girls, whether theyâre U18s or adult women. Love and care are important factors in how we lead female athletes. Wayneâs gifts are really well suited to the needs of the female football community.
Menâs football is quite different. You need to motivate them differently, almost turn around and whack them and go âThat was a shit effort mate.â If you said that to a woman, sheâd never come back. Although I have observed a shift towards a more loving and caring approach among some of the male coaches, so maybe a more balanced, nurturing way of coaching footballers will eventually seep into the coaching method in menâs football too.
The ideal partnershipâkindred spirits
Wayne and I have a great partnership. Although I was his boss, there was no real sense of a hierarchy, quite the opposite. Our relationship was very collaborative, and there was a real teamwork element to it.
I wanted the program to have a philosophy of growthâto be process oriented, packaging things up, ticking all the boxes and recruiting people, not just players, and Wayne had a similar approach. So we were like kindred spirits.
We really complemented each other in terms of technical expertise too. Wayne would speak to the people in the football world that might not have been willing to listen to a female voice. Then, if we needed a female lead, I would speak to those people. I was also able to help Wayne understand the specific needs and motivations of women and girls, as well as teaching him how to manage same-sex attracted athletes. Last year we had to cut a girl from the grand final whose same-sex partner was in the leadership group. These are fifteen and sixteen-year-old girls. As a woman and as a same-sex attracted woman Iâve been able to mentor Wayne and the team about these dynamics,
It was also terrific for Wayne to bring in his knowledge of coaching in the TAC Cup for the last sixteen years. He would challenge my thinking with new ideas and push us to take the program one step further. I loved hearing him say âIâve got this great new idea. Could we do this? Could we find some money for that?â He taught me to be really open to new ideas.
A united purpose guides everything
We were on a journey together and it was about committing to developing the breadth and capability of our athletes over the long term, rather than focusing on winning the next game. That journey was tested at times, and led to what may have been some disappointing outcomes for Wayne, particularly in the first year. We lost a game where we had a deliberate strategy to play one of our best players across the centre half back role rather than through the middle. If weâd played her in the middle we would have won, but we were committed to developing this girlâs footballing versatility. Now weâve showcased her in the middle, weâve showcased her up forward and weâve showcased her down back. Itâs worked because now the league has got this amazing athlete as a result.
It was really important that Wayne didnât internalise that outcome as a personal failing on his part and that we didnât put him or the team in that position again. So, in 2015 we dedicated ourselves to implementing strategies to boost the performance of the players. Over the long term, itâs paid off. The grand final this year was the most perfect game of football Iâve ever been involved with. Itâs the culmination of three years of working together, refining our relationship and the program we built together.
Having a mentee mentality
When youâre the first in something, itâs more challenging to find a me...