Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion.

Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG).

Each case investigates the dilemmas faced by Indian start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions.

The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.

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Yes, you can access Start-up Marketing Strategies in India by M. Anil Ramesh, Priya Grover, Sabyasachi Dasgupta, M. Anil Ramesh,Priya Grover,Sabyasachi Dasgupta in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.

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Emerald Publishing Limited

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Index

Cover
Title
Chapter 1. Who Will Wait: The Client or the Employees?
Chapter 2. Building Towers of Happy Clients: A Case of FinMen Advisors Private Ltd
Chapter 3. A Road to Adventure with Happiness: From Students to Senior Citizens
Chapter 4. Miles to Go But Which Road to Take: An Entrepreneurial Dilemma
Chapter 5. Loyalty Comes with a Price: A Strategic Up-scaling from USP Loyalty Cards in India
Chapter 6. From Green Schools to Green Universities: Going Green in a Soup!
Chapter 7. Ajay’s: Big Story of a Small Town QSR!
Chapter 8. Raising Funds for Microenterprise: An Elusive Reality
Chapter 9. Restless to Relentless: Flowercycling® Success
Chapter 10. The Growth Pains of an Innovative Product: A Case Study of COCO TANG India
Chapter 11. Shugan Group in a Fix: Searching for a Sustainable Future
Index

About this book

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