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Graphic Design: The New Basics
Second Edition, Revised and Expanded
Lupton, Ellen, Jennifer Cole Phillips
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eBook - PDF
Graphic Design: The New Basics
Second Edition, Revised and Expanded
Lupton, Ellen, Jennifer Cole Phillips
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About This Book
Explains the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of two-dimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces 64 pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds 16 pages of new student and professional work covering such topics as working with grids and designing with color.
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DesignSubtopic
Typography