Graphic Design: The New Basics (Second Edition, Revised and Expanded)
eBook - PDF

Graphic Design: The New Basics (Second Edition, Revised and Expanded)

Second Edition, Revised and Expanded

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Graphic Design: The New Basics (Second Edition, Revised and Expanded)

Second Edition, Revised and Expanded

About this book

"A longstanding excellent primer, in an equally excellent updated edition."— Print Ellen Lupton and Jennifer Cole Phillips's celebrated introduction to graphic design, available in a revised and updated edition. Graphic Design: The New Basics (Second Edition, Revised and Expanded) explains the key concepts of visual language that inform any work of design. A foundational graphic design book for students, Lupton and Phillips explore the formal elements of design through visual demonstrations and concise commentary. From logos to letterhead to complex website design, this is a graphic design book for everyone, no matter your design project or focus. Topics include: • Color
• Texture
• Rhythm and balance
• Hierarchy
• Layers
• Grids
• And much more! The new revised edition features new chapters on: • Visualizing data
• Typography
• Modes of representation
• Gestalt principlesSixteen new pages of student and professional work covering such topics as working with grids and designing with color make this a course adoption favorite in any graphic design program and graphic design school. Graphic Design: The New Basics is an invaluable introduction to the field of graphic design for beginners from two accomplished designers and design educators

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Yes, you can access Graphic Design: The New Basics (Second Edition, Revised and Expanded) by Ellen Lupton,Jennifer Cole Phillips in PDF and/or ePUB format, as well as other popular books in Design & Graphic Design. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover
  2. Foreword
  3. Acknowledgments
  4. Back to the Bauhaus
  5. Beyond the Basics
  6. Formstorming
  7. Point, Line, Plane
  8. Rhythm and Balance
  9. Scale
  10. Texture
  11. Color
  12. Gestalt Principles
  13. Framing
  14. Hierarchy
  15. Layers
  16. Transparency
  17. Modularity
  18. Grid
  19. Pattern
  20. Diagram
  21. Time and Motion
  22. Rules and Randomness
  23. Bibliography
  24. Index
  25. Student Contributors
  26. Colophon