eBook - PDF

The Michelin Men

Name: The Michelin Men
ISBN: 9780857714718

Driving an Empire

Herbert R. Lottman,

288 pages
English
PDF
Available on iOS & Android

eBook - PDF

The Michelin Men

Driving an Empire

Herbert R. Lottman,

About this book

This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides". The Michelin history, as described here by Herbert Lottman, reveals insights into the development of this remarkable business.

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Yes, you can access The Michelin Men by Herbert R. Lottman in PDF and/or ePUB format, as well as other popular books in Business & Business Biographies. We have over one million books available in our catalogue for you to explore.