RACE TO THE
BOTTOM
Brand Hillary
GREG SARGENT, JUNE 6, 2005
Not long ago, Senator Hillary Clinton went on a 2006 re-election campaign swing through the North Country, that vast expanse of upstate New York that stretches from Albany to the Canadian border. With its mix of family farms and grubby towns struggling with disappearing manufacturing jobs, the region feels less like the Northeast than like the industrial and agricultural Midwest. In other words, itâs not a bad place to gauge how Clinton might play in swing-state America.
Itâs a question that of late has obsessed the pundits, who frequently, and often quite mindlessly, hold up the most obscure of the senatorâs utterances or policiesâeven ones that echo positions sheâs held for yearsâas proof that sheâs readying herself for a 2008 presidential run. The political classes tend to offer us two tidy Hillary narratives to choose from. The first (courtesy of Dick Morris and company) is that Clinton has given herself a moderate makeover designed to mask the fact that sheâs really a haughty left-wing elitist, in order to appeal to moderate Republicans and culturally conservative, blue-collar Democrats who are deserting their party. The opposing narrative line (courtesy of her supporters) is that Clinton, a devout Methodist, has revealed her true self as a senator; sheâs always been more moderate than is generally thought, and, as Anna Quindlen wrote recently in Newsweek, âpeople are finally seeing past the stereotypes and fabrications.â
Yet if you watch Clinton on one of her upstate swings, as I did earlier this spring, it becomes clear that neither story line gets it right. Whatâs really happening is that Clinton, a surprisingly agile and ideologically complex politician, is slowly crafting a politics that in some ways is new, and above all is uniquely her own.
Clintonâs evolving approachâcall it Brand Hillaryâis sincerely rooted in her not-easily-categorized worldview, but itâs also a calculated response to todayâs political realities. In effect, sheâs taking her husbandâs small-issue centrismâits trademark combination of big but often hollow gestures toward the center, pragmatic economic populism and incremental liberal policy gainsâand remaking it in her own image, updating it for post-9/11 America with an intense interest in military issues.
At the same time, sheâs also experimenting with an increasingly national message about smart government and GOP extremism and testing new, unthreatening ways of revisiting her most politically disastrous issue: healthcare. In one setting after another, she offered the same impromptu-seeming refrain: âYou may remember that when my husband was president, I tried to do something about healthcare. Well, I still have the scars to show for it. But I havenât given up.â Thatâs a line worthy of the man Hillary marriedâyou can picture Bill sitting at the kitchen table in Chappaqua, repeating the line and chuckling, âThatâs good. Thatâs really good.â
Bill Clintonâs political success, of course, sometimes came at great cost to liberal Democrats, and Hillaryâs brand of politics, too, poses a tough dilemma for liberals and progressives. It asks them to swallow their discomfort with her tactically shrewd but sometimes morally questionable maneuvers on big issues like war and abortion. In exchange they get less visible victories for progressivism, as well as the pleasure of seeing the former first ladyâthe figure most loathed by the right in at least a generationâsucceed at a time when Democrats are desperate to figure out how to get that winning feeling again.
For liberals it remains to be seen whether this transaction will prove to be a good deal. Yet for some Democrats the trade is indeed worth it, as you could easily see during one of Clintonâs first stops on her upstate swing, a speech to Democrats at a re-election fundraiser north of Albany. The event was closed to the press, and the senator shed her typically demure, bipartisan approach and launched a sharp attack on the GOP. Yet she knew her audienceâthese were hardly red-meat-craving Democratic activist types. They were rural, moderate Democratsâsmall-town schoolteachers, librarians, general-store owners. So Clintonâs assault was spirited, but even-tempered and larded with patriotic language.
âWeâre seeing the slow and steady erosion of what made America great in the twentieth century,â Clinton told her audience in an even tone. âWhen I got to the Senate I asked myself, Whatâs going on here? At first I thought the president just wanted to undo everything my husband had done.â Clinton waited a beat, then added, âAnd I did take that personally.â
The audience laughed. âBut then I thought, Wait a minute. Itâs not just about turning the clock back on the 1990sâŚ. They want to turn the clock back on most of the twentieth century. They want to turn the clock all the way back beyond Franklin Roosevelt. Back beyond Teddy Roosevelt. Thatâs why theyâre trying to undo Social Security. Make no mistake about it.
âWhat I see happening in Washington,â Clinton continued, âis a concerted effort by the administration and the leadership in Congress to really create absolute power. They want to control the judiciary so they can have all three branches of government. I really donât care what party you areâthatâs not in the American traditionâŚ. Right now young men and women are putting their lives on the line in Iraq and Afghanistan, fighting for the America we revere. And that is a country where nobody has all the answersâand nobody should have all the powerâŚ. We all need to stand up for what made America greatâwhat created a wonderful set of values that we revere, that we exported and tried to really inculcate in people around the world!â
Wild applause rolled over Clinton now, although it was unclear whether the crowd had appreciated the political subtleties of what theyâd witnessed. She had offered a critique of the GOP sharp enough for any progressiveâeven as sheâd given an approving nod to American exceptionalism and a paean to US troops defending our âvaluesâ abroad. Sheâd stoked the partisan passions of her audienceâeven as sheâd sounded an above-partisanship note of concern about the state of the Republic. Indeed, sheâd managed to pull off what many Democrats struggle to do these days: Sheâd woven her criticisms into a larger narrative about Americaâs past and future, criticizing the GOP leadership without sounding as if she wanted America to failâwhen she said she was âworriedâ about America, you believed her.
Not long after that speech, Clinton appeared at a dramatically different event, a speech to a roomful of around 300 farmers. These were hard-bitten people who were fully prepared to believe that the senator from Chappaqua is who her caricaturists say she is. When Clinton strode into that room, she was an entirely different Hillary from the one whoâd addressed Democrats only hours earlier. Anyone accustomed to seeing Clinton on TVâwhere she sometimes seems stiff and insincereâwould have been flabbergasted by her sudden transformation. She instantly, and effortlessly, became Homespun Hillary. Her vowels grew flatter, more rural-sounding. âLittleâ became âliâl.â âGetâ became âgit.â Entire pronouns vanished, as in: âHeard there are some places in California selling gas for three dollars a gallân.â She poked fun at city folk. Speaking about how farmers could make money supplying the specialty produce that New York restaurants need, she mimicked a demand made to her by city restaurateurs: âWe need all those little funny things you donât know what they are when they put âem on your plate.â
The crowd seemed especially impressed with her command of their pocketbook issues. She talked about fuel prices, protecting farmers from foreign competition, the Senateâs neglect of New York agriculture in favor of Western agribusiness. She touted an initiative sheâd spearheaded making it easier for local businesspeople to sell products via the Internet: âFella made fly-fishing rods and luresâall of a suddân found there were people in Norway who wanted to buy thâm!â
By the end, you could feel it: Her audience had been won over. Her listeners filed out, murmuring approval of what theyâd heard. As Robert Madison, a Republican and owner of a small local dairy farm with his three sons, put it: âReal down-to-earth person. Knows what she wants to do for the farmer.â
To Clintonâs friends and advisers, scenes like the aboveâin which she effortlessly wins over people who, weâre told, are supposed to hate herâboost their contention that the real Hillary is ideologically complex and surprisingly down-to-earth. They describe her as genuinely moderate on cultural and national security issues (hence her comfort evoking American values before a Democratic audience), say she has a voracious appetite for policy reminiscent of her husband (hence her mastery of farming arcana) and describe her common-sense economic populism as born of her Illinois upbringing (hence her ability to speak to the economic concerns of farmers).
âPeople have gained a more complete view of Hillary in the Senate than they had when she was in the White House,â says Mandy Grunwald, a close Hillary adviser. âPeople are getting past the cartoon version of her and seeing that sheâs culturally moderate and sensitive to rural and small-town America. That mix has always been a part of her.â
Of course, to Clintonâs critics, particularly on the right, the same scenes just as easily demonstrate the opposite: that her Senate career has been merely a warm-up exercise for 2008. The paeans to American values, the small-town banter, the talk of our troops abroadâitâs all a cynical effort to make people forget the Hillary who proposed a big-government takeover of healthcare and banned Billâs cigars from the White House. The rightâs game plan here is pretty obvious: If she has âmoved to the middle,â then she must be, as Dick Morris wrote recently, âa liberal who pretends moderation when she has to.â
To critics on the left, however, the real Hillary is far from reliably liberalâand to them, thatâs the problem. Someone of her stature might have moved the national dialogue to the left on many fronts. Indeed, many progressives wholeheartedly backed her 2000 Senate run, expecting her to carry the banner for liberal causes in, say, the manner of Massachusetts Senator Ted Kennedy. But theyâve been disappointed. Clinton has studiously avoided becoming the ideological warrior on big issues many supporters hoped for. âShe certainly hasnât been a liberal trumpet like Kennedy, even though sheâs the senator from New York and has all the freedom she needs,â says Robert Borosage, co-director of the Campaign for Americaâs Future. âKennedy has been a leading opponent of the GOPâs militarism. Heâs called for large investments in education, Medicare for all. Hillary hasnât been out front on any of those issues.â
Whatâs more, thereâs some truth to the claim that various of Clintonâs recent public statements and policy positions have come at a real cost to progressivism, much the way her husbandâs âtriangulationâ damaged the left in the 1990s. Her justification for voting in support of the Iraq War sounded like a cross between her husbandâs verbal parsing and John Kerryâs maddening rhetorical contortions: âBipartisan support for this resolution makes success in the United Nations more likely and, therefore, war less likely.â The vote seemed to many a huge missed opportunity. A senator from New York, the prime target on September 11, voting against the war might have given a helpful boost to the global antiwar movement, which at the time was mobilizing against Americaâs invasion of Iraq.
More recently, Clintonâs flirtation with conservative Senator Rick Santorumâthey jointly requested federal funds for research on how electronic media affect childrenâmade liberals uneasy because it stank of pandering to so-called âvaluesâ voters. But the Santorum dalliance amounted to more than a mere difference of opinion with traditional liberals. It gave bipartisan cover not just to Hillary but to Santorum as wellâlegitimizing one of the Senateâs ultraconservative standard-bearers. That undercuts broader Democratic efforts to win on various fronts by painting the GOP as captive of the hard right.
Finally, Clintonâs January speech seeking âcommon groundâ with pro-lifers on reducing pregnancies seemed intended to distance her from beleaguered pro-choice leaders. She might, for instance, have looked for ways to deliver her message with new NARAL president Nancy Keenan, whoâs been sounding a similar message. Instead, Clintonâs speech enables the right to paint pro-choice groups as pro-abortion.
Yet for all that, thereâs no denying that Clinton has been extraordinarily successful, at least politically. Her approval rating in New York is nudging 70 percent. Many Republicans are on record as offering high praise. Consider that both Rudy Giuliani and George Pataki have punted on challenging her in 2006, even though dethroning Hillary would provide untold national attention and possibly be a springboard to the presidency in 2008.
What accounts for her success? Partly it can be chalked up to the fact that Hillary Clinton turned out to be a really, really good politician. Yet one could also argue that her success flows from the unique brand of politics that she has been practicing. To describe her approach as âtriangulatingâ or âmoving rightâ misses the point. For all the consternation on the left about Clinton, her approach depends less than her husbandâs did on using the left as a foil. Instead it relies on two fundamental ingredients: She projects pragmatism on economic issues, and she signals ideological flexibility on social issues. This latter tactic is not, as is often argued, about appeasing the cultural right. Itâs about appealing to moderates in both parties.
Take the Santorum press conference. You can endlessly debate whether popular entertainment hurts kids, or whether government should fix the problem. Yet if thereâs one thing most middle-of-the-road parents can agree on, itâs that they are worried about how pop culture affects their children. By appearing with a right-wing Republican loathed by liberal Dems, sheâs essentially telling moderate Republicans, âparenting should transcend ideology, so this Democrat will stand with anyone if it might help kids.â Yes, it legitimizes Santorum. But it also helps to defuse an undeniably potent right-wing strategy: the effort to paint Dems as antifamily.
Or take the abortion speech. You could argue that while it might have been discomfiting to -pro-choice groups, itâs actually a smart tactical response to the rightâs increasingly successful strategy of painting pro-choicers as ideological extremists. Polls consistently show that majorities favor legalized abortion. But decades of conservative attacks have fooled voters into believing that pro-choice groups are to the left of public opinion. The speech wasnât really about abortion policy; it was about what to do before conception to reduce pregnancies, and while Clinton stressed teen abstinence, her main focus was on encouraging birth control, a stance objectionable only to the hard right.
The political beauty of this, as NewDonkey.comâs Ed Kilgore has observed, is that it makes a subtle play for Republican moderates by forcing right-wing ideologues to reveal themselves as the true extremists, as foes of the common-sense goal of lowering rates of unwanted pregnancies. âWhen Democrats speak this way about abortion,â says one senior Hillary adviser, âit drives a wedge between sensible Republicans, who want to reduce the amount of abortions, and the right-wing crazies, whose main goal is to stop people from having sex.â
Her approach on economic issues is, at bottom, quite similar. By all accounts, Clinton has devoted a great deal of energy to dealing with the sluggish upstate economy. But here again itâs worth noting the political subtleties of her approach. Her solutions tend to be less about correcting inequalities of wealth or class and more about finding ways that government can make the economy work better for everyone, CEOs and low-level employees alike. This difference is most visible in healthcare. Whereas her 1993 plan called for massive government intervention and pitted employee against employer, today she is careful to talk about the nationâs disastrously screwed-up healthcare system as one thatâs afflicting not just the uninsured but also large employers paying huge premiums. As she likes telling upstate audiences, âGM has become a healthcare company that makes cars.â Itâs not surprising, then, that her onetime nemesis, Newt Gingrich, suddenly finds himself in sympathy with her ideas on healthcare issues.
To the extent that her pragmatic economic approach in turn provides cover for progressive advances, Hillary has torn a page from the Book of Bill. President Clinton recognized that if you could persuade voters that you werenât ideologically rigid, that you were merely interested in government that works, you could get Republican moderates to listenâand getting them to listen is the keyâto a Democrat talk about federal spending and fiscal responsibility. The paradox is that the tactic allowed Clinton a freer hand to pursue incremental liberal policy gains. As Joe Klein details in The Natural, President Clinton may have sold out on welfare reform and NAFTA, but those decisions gave him elbow room to expand spending on lower-profile liberal programs, from Head Start to Americorps.
To be sure, such advances did little to allay the disappointment many progressives felt when Bill Clinton lurched to the center on economic issues after winning office in 1992 on an aggressively populist platform. Hillary, too, has in some ways followed a similarly cautious approach. She isnât seriously grappling with big-picture economic issues such as growing corporate power and weakening union strength, or articulating a grand economic vision that would help liberalism make a big comeback. And yet, for all the talk about her âmoderate makeover,â analysts say that Hillary is staking out surprisingly progressive positions on some key economic issues. One example: Hillary voted against the biggest trade bill of the new millenniumâthe Trade Act of 2002, which many criticized as an effort to dramatically weaken Congressâs ability to help craft national trade policyâeven though Bill sought a similar...