PART 1
MUTE MONSTERS AND VOCAL
[FAN/] CRITICS: GENRE AND
RECEPTION
1
GUILTY PLEASURES: TWILIGHT,
SNARK AND CRITICAL FANDOM
Francesca Haig
In July 2010 a colleague and I arranged to see the newly released film The Twilight Saga: Eclipse (2010, dir. David Slade). We referred to this as âthe excursion of shameâ, swearing to make no mention of it in the academic department where we work. Weâd shared long conversations about the many things that appalled us about both Stephenie Meyerâs books and the films themselves, but sheepish and critical as we were, there was no denying that we had some kind of affection for both the books and films and that our enthusiastic engagement with these texts was a source of pleasure. There was a similar combination of fervour and furtiveness in a series of exchanges I had with a PhD student: we had several passionate conversations about the manifold failings of the books and first two films, but these discussions culminated in her begging me to lend her Breaking Dawn (2008), the final book in Meyerâs series (but to leave it in her pigeonhole in a brown paper bag). As I struggled to reconcile my own criticisms of the texts with my eager engagement with them, I began to see a similar form of critical Twilight fandom proliferating, from video parodies on YouTube to LiveJournal exchanges gone viral. At a 2011 academic conference on âModern Vampire Romanceâ, many of the papers and much of the discussion centred on trenchant criticism of the Twilight books and films, from academics who had, none the less, evidently consumed the books and films with some pleasure.1
Since the start of the Twilight phenomenon, press attention has focused on the âsincereâ fans (âTwi-hardsâ, the âTwilight Momsâ, etc.). However, Twilight seems also to have provoked an ironic, critical fandom in which readers and viewers bemoan the flaws of the books and films, while enjoying and keenly devouring (if sometimes furtively) the texts. Such engagement is sometimes described as âsnarkâ (âsnarkâ is defined by the Urban Dictionary as a combination of âsnideâ and âremarkâ); while this term evokes the humorous and critical aspects of such fandom, it doesnât quite do justice to affectionate, immersive engagement with the texts. What does this conflicted form of fandom reveal about the Twilight phenomenon and the nature of the pleasures it provides? Is this critical, subversive fandom simply an attempt to justify the pleasure taken from The Twilight Saga, or does the criticism itself constitute a new kind of fan pleasure?
While this critical Twilight fandom is distinctive, theorists and fans have increasingly been aware that fandom often incorporates elements of criticism. Despite the popular perception of fandom as uncritical adoration, the definition of âfandomâ does nothing to exclude critical engagement with texts; Cornell Sandvoss defines fandom as âthe regular, emotionally involved consumption of a given popular narrative or textâ.2 The critical fandom generated by Twilight fits this definition in both its regularity and its emotional involvement: critical fans both devour each new book and film, and engage in sustained, passionate debates about the series and its flaws. However, the particular form of critical response generated by Twilight may help to clarify or expand existing theorisations of fandom.
In providing examples of this ironic fandom, it is perhaps simplest first to clarify what it does not include. Uncritical fandom, including much of the adoring, imitative Twilight fan fiction that floods sites such as fanfiction.net, often fits neatly into existing fandom stereotypes, and bears almost no relation to the kind of Twilight snark this chapter examines. While it is difficult to generalise about such fan fiction, due to both its volume (more than 185,000 Twilight stories on fanfiction.net, for example) and its range, the majority display an earnest mimicry of the characters, tone and tropes of the source texts, even while envisioning new events. The same is true of sites devoted entirely to Twilight criticism, or âTwilight Hatersâ sites (relatively few in comparison to âfanâ sites, it must be said). These include the GoodReads âyou know you hate twilight if ⌠â site. This forum contains many relevant criticisms (commenter âGemmaâ writes: âI sorta wanted to gouge my eyes out with dull toothpicks everytime [sic] stephanie [sic] meyer used the word âvelvetyâ â3) but it lacks the affection that characterises the more complex engagements with the texts. Equally I would exclude the film Vampires Suck (2010, dirs Jason Friedberg and Aaron Seltzer), whose affection for the texts exists only on a mercenary level, and which lacks the wit and the intellectual acuity of much of the more sophisticated Twilight snark. As film critic Mark Kermode recently noted, such films have âno parody in themâ.4
Instead of those responses that simply adore or critique the series, the form of Twilight fandom that interests me is demonstrated on the âTwatlightâ website, a LiveJournal community specifically set up for Twilight snark. The site is for fans of the series, but with an explicitly critical bent; as they state: âWeâre not anti-Twilight, but weâre not a serious Twilight community. If you canât handle humourous [sic] discussion of the books, donât joinâ. In a similar vein are two of the most popular exemplars of Twilight snark: âGrowing up Cullenâ and âTwilight in Fifteen Minutesâ. The former is a long exchange between two LiveJournal users (âoxymoronassocâ and âwelurklateâ), in which they riff on possibilities offered by the text, with a focus on the heroâs century of abstinence in a house filled with passionately bonking vampire couples. Parodying the prudish, controlling and emotional aspects of Edwardâs character, this text builds into a delicious series of imagined dialogues in which Edward channels his sexual frustration into an increasingly tenuous series of hobbies, while being mocked by his family, particularly Emmet. Constantly justifying his actions (including his stalking of Bella) to his family, Edward exclaims: âYes, I am doing that âEmo bullshitâ, I can feel if I want to.â A representative excerpt (in which both âoxymoronassocâ and âwelurklateâ are voicing Edward) shows Edwardâs response to a porn film that he has caught Emmet watching online:
Oxymoronassoc: Who has been looking at this vile filth on the computer? Who?
Oxymoronassoc: I am suspicious of their alleged love ⌠it is unpure âŚ
Welurklate: This film has failed to make me believe their relationship at all
Oxymoronassoc: Emmett you can see the boom mic
Oxymoronassoc: The production value is shoddy at best
Oxymoronassoc: Could they not afford more fabric for the costumes? ⌠I do not believe a lady cop would dress in such a manner ⌠it is terribly unprofessional
Welurklate: She has worked hard to be respected in a male dominated field ⌠she would not throw it away by sleeping with five members of the force at once
Oxymoronassoc: Why must we subjugate her in this manner?
Welurklate: they are NEVER going to catch the killer this way!
âTwilight in Fifteen Minutesâ is another example of Twilight snark that has reached viral status. Based on Cleolinda Jonesâ LiveJournal site (titled âOccupation: Girlâ), it is the first in what became a series of sharp, parodic synopses of the Twilight novels and films, playing up the manifold absurdities of both the plot and style. Here follows an excerpt from Jonesâ recap of the first Twilight film (2008, dir. Catherine Hardwicke):
Bella: Wait, whatâs going on at the police station?
Edward: Wait, why is my not-dad there?
Carlisle: Bella, Iâm so sorry ⌠your fatherâs weird friend was killed by a feral plot point.
Bella: I didnât even know we had those in this movie!
Carlisle [significant look]: I know. Theyâre very rare in Forks.
Edward [mind-reading]: D:<
As a result of the popularity of âTwilight in Fifteen Minutesâ (and her other Twilight recaps) Jones has become something of a Twilight authority, quoted in publications such as New York Magazine and Salon.5
It is worth considering whether these texts would in fact count as a form of fan fiction. This practice, like most types of active media fandom, is commonly seen as shameful in non-fandom circles, an attitude encapsulated by the reference in the Jezebel blog to âmedieval-themed Twilight fan fic ⌠from under the internetâs mattressâ.6 I suspect that the authors might resist the fan fiction label, loaded as it is with connotations both of poor quality and of uncritical, obsessive fandom.7 None the less, both of these memes, particularly âGrowing up Cullenâ, perfectly fit the definition: they are imaginative texts that play with and extend an existing canon, and which demonstrate an extensive knowledge of, and pleasure in, that canon.
As well as âTwilight in Fifteen Minutesâ and the related recaps, Jonesâ LiveJournal page also offers a considered analysis of the popularity of the Twilight series; called âMy thoughts on Twilight: Let me show you themâ. The essay approaches the canon in a subversive and parodic manner. For example, she writes: âitâs totes okay for a guy to stalk you and watch you while you sleep so long as heâs hot.â Commenters on this post join in, with criticisms in a similar vein; âviorica8957â writes: âitâs totes okay for your boyfriend to break your car to keep you from going to see someone he doesnât like.â In a telling metaphor, Jonesâ article likens Twilight to âTwinkiesâ:
If you want gourmet pastry, or even a homemade cake, you know where to get that. If youâre eating a Twinkie, you clearly know what you want and why youâre eating it, and you know that itâs not good to eat very many of them, but ⌠you know ⌠sometimes you just want one....