Content Audits and Inventories

Name: Content Audits and Inventories
Author: Paula Ladenburg Land

Paula Ladenburg Land,

152 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Available until 23 Dec |Learn more

Content Audits and Inventories

Paula Ladenburg Land,

About this book

Successful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. Beginning with a data-rich content inventory and layering in a qualitative assessment, the audit process allows content owners and business stakeholders to make informed decisions.

Content Audits and Inventories, by veteran content strategist Paula Land, shows you how to begin with an inventory, scope and plan an audit, evaluate content against business and user goals, and move forward with a set of useful, actionable insights.

This practical, tactic-filled handbook walks you through setting up and running an inventory using an automated tool, setting the stage for a successful audit. Specific audit tactics addressed include auditing for content quality, performance, global considerations, and legal and regulatory issues. You will also learn how to do a competitive audit and incorporate personas into an audit. Tips on presenting audit results to stakeholders will help you deliver effective strategies.

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Yes, you can access Content Audits and Inventories by Paula Ladenburg Land in PDF and/or ePUB format, as well as other popular books in Computer Science & Information Management. We have over one million books available in our catalogue for you to explore.