Machineries of Persuasion

European Soft Power and Public Diplomacy during the Cold War

Óscar J. Martín García, Rósa Magnúsdóttir, Óscar J. Martín García, Rósa Magnúsdóttir

• Publisher: De Gruyter Oldenbourg
• Year: 2019
• Topic: History
• eBook ISBN:
  9783110558098
• Subtopic: European History
• Index: History

Over the last two decades, public diplomacy has become a central area of research within Cold War studies. Yet, this field has been dominated by studies of the United States' soft power practices. However, the so-called 'cultural dimension' of the Cold war was a much more multifaceted phenomenon. Little attention has been paid to European actors' efforts to safeguard a wide range of strategic and political interests by seducing foreign publics.

This book includes a series of works which examine the soft power techniques used by various European players to create a climate of public opinion overseas which favored their interests in the Cold war context.

This is a relevant book for three reasons. First, it contains a wide variety of case studies, including Western and Eastern, democratic and authoritarian, and core and peripheral European countries. Second, it pays attention to little studied instruments of public diplomacy such as song contests, sport events, tourism and international solidarity campaigns. Third, it not only concentrates on public diplomacy programs deployed by governments, but also on the role played by some non-official actors in the cultural Cold War in Europe

Bibliography

Aldrich, Richard. Putting the Culture into the Cold War: The Cultural Relations Department (CRD) and British Covert Information Warfare. In The Cultural Cold War in Western Europe, 1945 –1960, Giles Scott-Smith, Hans Krabbendam (eds.), 86 –107. London: Frank Cass, 2003.

Aramberri, Julio. Branding Spain’s Tourism Miracle (1959 –1979). In Tourism Branding: Communities in Action, Liping A. Cai, William C. Gartner, Ana María Munar (eds.), 133 –147. Bingley: Emerald Books, 2009.

Autio-Sarasmo, Sari and Miklóssy, Katalin (eds.), Reassessing Cold War in Europe. New York: Routledge, 2011.

Autio-Sarasmo, Sari. A New Historiography of the Cold War? European History Quarterly 41 (2011): 657 –664.

Badalassi, Nicolas. Transmitting the “Freedom Virus”: France, the USSR, and Cultural Aspects of European Security Cooperation. In Beyond the Divide. Entangled Histories of Cold War Europe, Simo Mikkonen, Pia Koivunen (eds.), 63 –82. New York: Berghahn Books, 2015.

Badenoch, Alexander; Fickers, Andreas and Henrich-Franke, Christian (eds.), Airy Curtains in the European Ether: Broadcasting and the Cold War. Baden-Baden: Nomos, 2013.

Barghoorn, Frederick. The Soviet Cultural Offensive. Princeton: Princeton University Press, 1960.

Bohlman, Philip V. The Politics of Power, Pleasure and Prayer in the Eurovision Song contest. Musicology/Musicologica 7 (2007): 39 –67.

Boswell, David and Evans, Jessica (eds.), Representing the Nation: A Reader. Histories, Heritage and Museums. London / New York: Routledge, 1999.

Brunner, Edward. Cold War Poetry. Urbana, IL: University of Illinois Press, 2004.

Caute, David. The Dancer Defects: The Struggle for Cultural Supremacy during the Cold War. Oxford: Oxford University Press, 2003.

Clarkson, Verity. “Sputniks and Sideboards”: Exhibiting the Soviet ‘Way of Life’ in Cold War Britain 1961 –1979. In A People Passing Rude: British Responses to Russian Culture, Anthony Cross (ed.), 285 –300. Cambridge: Open Book Publishers, 2012.

— Exhibiting Central European Baroque Art in Cold War Britain: ‘The Works Themselves Refute Geographical Separatism’. Journal of Art Historiography 15 (2016): 1 –13.

Crumbaugh, Justin. Destination Dictatorhip. The Spectacle of Spain’s Tourist Boom and the Reinvention of Difference. Albany: State University of New York Press, 2009.

Cull, Nicholas and Cowan, Geoffrey (eds.), Public Diplomacy in a Changing World. The Annals of the American Academy of Political and Social Sciences, 616, 2008.

Davies, John and Kaufman, Edy (eds.), Second-Track/Citizens’ Diplomacy: Concepts and Techniques for Conflict Transformation. Lanham: Rowman and Littlefield Publishers, 2002.

Davies, Sarah. From Iron Curtain to Velvet Curtain? Peter Brook’s Hamlet and the Origins of British-Soviet Cultural Relations during the Cold War. Contemporary European History 27(2018): 601 –626.

— The Soft Power of Anglia: British Cold War Cultural Diplomacy in the USSR. Contemporary British History 27 (2013): 297 –323.

— The Soviet Union Encounters Anglia: Britain’s Russian Magazine as a Medium for Cross-Border Communication. In Beyond the Divide. Entangled Histories of Cold War Europe, Simo Mikkonen, Pia Koivunen (eds.), 218 –237. New York: Berghahn Books, 2015.

Depkat, Volker. Cultural Approaches to International Relations: A Challenge. In Culture and International History, Jessica Gienow-Hecht, Frank Schumacher (eds.), 175 –198. New York: Berghahn Books, 2003.

Donaldson, Frances. The British Council: The First Fifty Years. London: Jonathan Cape, 1984.

Edelman, Robert. Moscow 1980: Stalinism or Good, Clean Fun? In National Identity and Global Sports Events: Culture, Politics, and Spectacle in the Olympics and the Football World Cup. In Alan Tomlinson, Christopher Young (eds.), 149 –161. Albany: State University of New York Press, 2006.

Endy, Christopher. Cold War Holidays: American Tourism in France. Chapel Hill: University of North Carolina Press, 2004.

Fickers, Andreas. Looking East-Watching West? On the Asymmetrical Interdependencies of Cold War. In Television Beyond and Across the Iron Curtain, Kirsten Bönker, Julia Obertreis, Sven Grampp (eds.), 2 –26. Newcastle: Cambridge Scholars Publishing, 2016.

— The Birth of Eurovision. Transnational Television as a Challenge for Europe and Contemporary Media Historiography. In Transnational Television History: a Comparative Approach, Andreas Fickers, Catherine Johnson (eds.), 13 –32. London: Routledge, 2012.

Frederichsen, Kim. Soviet Cultural Diplomacy towards Denmark during the Cold War, 1945 –1991. Unpublished PhD dissertation, University of Copenhagen, 2017.

Fricker, Karen and Gluhovic, Milija. Introduction: Eurovision and the ’New’ Europe. In Performing the ’...

Table of contents

• Cover
• Title Page
• Copyright
• Table of Contents
• Machineries of Persuasion: European Soft Power and Public Diplomacy during the Cold War
• A “Many-Coloured Prism”: Exhibiting Polish National Identities in Cold War Britain
• Selling a Dictatorship on the Stage: “Festivales de España” as a Tool of Spanish Public Diplomacy during the 1960s and 1970s
• Playing to Win: The Moscow Olympics and the Augmentation of Soviet Soft Power during the Brezhnev Era, 1975–1980
• Resetting the Relevance of the Berlin Wall. German Public Diplomacies on the African Continent During the Cold War
• Youth Brigadiers at the Railway – Personal Perspectives on Tito’s Yugoslavia in the Making
• “Fighting for Peace is Everyone’s Job”: The Independent Peace Movement in the USSR and the Soviet View of Public Diplomacy in the 1980s
• Next Stop Soviet: People to People Diplomacy during Glasnost
• The Eurovision Song Contest as Cultural Diplomacy during the Cold War: Transmitting Western Attractiveness
• “On a Scooter Journey to the Zone Border”. Danish Tourists in West Germany in the 1950s and 1960s
• Bibliography