Influence customer perceptions and make your advertising more memorable!
This book is a practical and accessible guide to understanding and implementing Gestalt psychology, providing you with the essential information and saving time.
In 50 minutes you will be able to:
Ā Ā Ā ā¢Ā Understand the basic principles of Gestalt psychology and what they reveal about the functioning of the human brain
Ā Ā Ā ā¢Ā Learn how you can use this theory as a psychology-based tool in marketing and management practices
Ā Ā Ā ā¢Ā Identify each of the Gestalt laws and recognize how you can apply them to target customers more effectively, change their perceptions of products and influence their buying behaviorĀ
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eBook - ePub
Gestalt Psychology for Marketing and Leadership
Influence customer perceptions and make your advertising more memorable
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Gestalt Psychology for Marketing and Leadership
Influence customer perceptions and make your advertising more memorable
About this book
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Information
Table of contents
- Title Page
- Gestalt Psychology
- Theory ā The concept
- Limits and extensions of the model
- Applications
- Summary
- Further reading
- Copyright
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Yes, you can access Gestalt Psychology for Marketing and Leadership by 50minutes in PDF and/or ePUB format, as well as other popular books in Psychology & Marketing Research. We have over 1.5 million books available in our catalogue for you to explore.