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About This Book
The must-read summary of C.K. Prahald and Venkat Ramaswamy's book: `The Future of Competition: Co-Creating Unique Value with Customers`.
This complete summary of the ideas from C.K. Prahald and Venkat Ramaswamy's book `The Future of Competition` shows how commercial advantage used to be created by manufacturing a better product. Nowadays, value comes from the experiences of customers. In their book, the authors explain the basic principles of co-creation and how businesses can implement them in order to increase the value of consumer products. This summary will teach you how to make co-creation your starting premise, making your business more efficient, your customers more loyal and your profits healthier.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read `The Future of Competition` and find out the key to becoming a forward-thinking company and staying on top in the future.