Summary: Zero to One Million

Review and Analysis of Allis' Book

BusinessNews Publishing

• Publisher: Must Read Summaries
• Year: 2016
• eBook ISBN: 9782511020500
• Topic: Business
• Subtopic: Entrepreneurship
• Index: Business

The must-read summary of Ryan Allis' book: `Zero to One Million: How I Built a Company to $1 Million in Sales...And How You Can, Too`.

This complete summary of the ideas from Ryan Allis' book `Zero to One Million` shows that taking a company from an idea to $1 million in revenue is no small feat, but it can be done. In his book, the author provides ten key steps that you can follow in order to be ready to launch your business idea, create a marketing and sales strategy and then create a new infrastructure to push you to the $1 million mark. This summary explains each of these steps in detail and proves that absolutely anyone has the ability to become a successful entrepreneur.

Added-value of this summary:
• Save time
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To learn more, read `Zero to One Million` and discover the secret to creating a $1 million business.

Summary of Zero To One Million (Ryan Allis)

1. Understand how the free market system works

To get out of the middle class and move towards getting rich, you have to understand the realities of the world of commerce. Decide on what role you will play and then play that role to the hilt to get ahead.

Building your own company isn’t for everyone. To succeed as an entrepreneur will take:

• A strong bias for action, for making things happen.
• The willingness to assume risks, financial and reputational.
• The ability to create systems & processes from the ground up.
• The capacity to make mistakes, learn and keep going.
• The personal qualities which will attract others to join you.
• The dogged persistence to keep going until hell freezes over.

When it comes to acting as entrepreneur, there are basically two roads you can go down:

There are definite advantages and disadvantages to each approach, and there is no one-size-fits-all answer to which road you should choose. You just have to make sure whichever choice you take synchronizes with your goals. If you don’t do this, you can end up doing things which work against you achieving your financial objectives rather than in favor of them.

There is, however, no question the best way to get out of the middle class and move towards becoming wealthy lies in the building of business assets – defined as any kind of investment which generates a positive cash flow. To become wealthy, build business assets, invest in those assets over time so they keep getting better and better, and then continue to have those assets work for you over the long haul. This is the essence of what entrepreneurs do. They put off spending their money on luxuries today and instead work to build assets which with luck will turn into multiple streams of income in the future, each combining to generate a sizable positive cash flow. The rich have passive assets that make money for them without requiring any time or effort on the owner’s part.

Being an entrepreneur isn’t for everyone. Before you head down that road, do a quick gut check. Ensure your heart is in it, that you’re willing to pay the price, and that you know what you’re trying to create right from the get go.

“The secret to becoming extraordinarily wealthy is to build and invest in businesses and then use the excess cash flow from your businesses and the capital gains from any liquidity events to invest in future ventures, early-stage private companies, emerging markets, public securities, and other cash-producing assets such as real estate.”

– Ryan Allis

“There is only one way to make a great deal of money: and that is in a business of your own.”

– J. Paul Getty, industrialist

2. Determine exactly what your core motivation is

You have to figure out why you want to spend the next few years of your life working long hours to build your own company. If you don’t have a good reason why, you just won’t be able to stay the course.

It’s vital that you establish what your core motivation is. To build a successful company from the ground up as an entrepreneur, you’re probably going to have to invest:

• At least five to seven years of your life.
• Every bit of money you can legally lay your hands on.
• A great deal of your own sweat and tears.
• Your entire personal reputation.

Viewed from that perspective, you need to have a strong fire burning within if you’re to have any chance at all of staying the course. Before, you make this kind of commitment, pause and ask: “Why do you want to do this”? This is a case where it’s best to start with the end in mind.

Are you wanting to start a business so you can:

• Become extraordinarily wealthy?
• Attain a certain personal lifestyle?
• Gain respect within the community?
• Create an innovative product before anyone else?
• Build an organization that will outlive you?
• Contribute to your community?
• Break free from the 9-to-5 treadmill?
• Create an interesting job for yourself and others?
• Do something which changes an industry?
• Change the world?
• Derive personal standing and recognition?

Take the time to write down the reason why you want to start a business. Sooner or later, you’re going to need to be tenacious and this will only happen if you know what your core motivations are. Figure out what genuinely motivates you to be who you are planning to become and you’ll have the mental strength to hang i...

Table of contents

• Title page
• Book Presentation
• Summary of Zero To One Million (Ryan Allis)
• About the Summary Publisher
• Copyright