eBook - ePub

Summary: Copycats

Name: Summary: Copycats
ISBN: 9782806239297

Review and Analysis of Shenkar's Book

BusinessNews Publishing,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Summary: Copycats

Review and Analysis of Shenkar's Book

BusinessNews Publishing,

About this book

The must-read summary of Obed Shenkar's book: `Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge`.

This complete summary of the ideas from Obed Shenkar's book `Copycats` banishes the myth that innovation is the only way to gain success. According to Shenkar, imitation is the key and is at the heart of the biggest businesses in the world. In his book, the author explains how companies should approach imitation in a systematic and disciplined manner and use it alongside innovation to generate `imovation` - great ideas that have already been proven to work combined with innovative new thinking. By reading this summary, you will learn when to innovate and when to build on current successes in order to gain a strategic advantage and stay on top.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge

To learn more, read `Copycats` and use imitation to learn from the best and guarantee success.

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Yes, you can access Summary: Copycats by BusinessNews Publishing in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.