Ethics in Social Marketing
eBook - PDF

Ethics in Social Marketing

  1. 224 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Ethics in Social Marketing

About this book

Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving the lives of one group has negative effects on another? How does a marketing campaign respect a group's culture while calling for fundamental change within it?

In Ethics in Social Marketing, ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.

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Yes, you can access Ethics in Social Marketing by Alan R. Andreasen in PDF and/or ePUB format, as well as other popular books in Law & Ethics & Professional Responsibility in Law. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Contents
  3. Preface
  4. Acknowledgments
  5. one: Ethics and the Social Marketer: A Framework for Practitioners
  6. two: Ethical Considerations in the Use of Marketing for the Management of Public Health and Social Issues
  7. three: The Ethics of International Social Marketing George
  8. four: Social Marketing as Business Strategy: The Ethical Dimension
  9. five: Alliances and Ethics in Social Marketing
  10. six: Social Marketing and Social Contracts: Applying Integrative Social Contracts Theory to Ethical Issues in Social Marketing
  11. seven: Marketing Ethics to Social Marketers: A Segmented Approach
  12. eight: Teaching and Modeling Ethics in Social Marketing
  13. Contributors
  14. Index