1 / Coffeehouse Coteries: Civil Dreams of Exclusivity and Consumer Power
On June 2, 1768, the Philadelphian Josiah F. Davenport advertised his âgenteel House of Entertainment,â the Bunch of Grapes City Tavern, by appealing to elitist colonistsâ civil aspirations. Realizing a growing demand for exclusivity within the messy bustle of British Americaâs urban centers, Davenport guaranteed prospective customers that his tavern would offer the âcivilest treatmentâ with luxurious private lodgings, fine stables for their steeds and carriages, and the availability of âan elegant and spacious roomâ for a private ball (or meetings like those of the St. Andrewâs Society whose genteel members chose Davenportâs City Tavern as their gathering place). The shrewd Philadelphia publican also, importantly, played to elitist colonistsâ need for commercial prowess. Located on âone of the grandest avenues in this city [Third Street] . . . in the neighborhood of many principal merchants and capital stores,â the City Tavernâs prime real estate automatically plugged its customers into a booming world of global consumerism. Taking such commercial expectations into account, Davenport âfurnished his house with the best liquorsâ for gentlemen whose taste buds had grown fond of the cloying heaviness of Madeira wine and the burning smoothness of French brandy. He also assured prospective customers that âevery other requisite suitable to [their] designâ had been taken care of, from mahogany chests filled with fine china to well-furnished public rooms stocked with the latest newspapers and pamphlets. Davenport was hardly alone in his rush to satisfy a more genteel customer through a canny combination of exclusivity and commercialism. In fact, he joined a multidecade movement, as city taverns and coffeehouses like Philadelphiaâs Bunch of Grapes sprouted up in every British American urban center at midcentury.1
British American gentlemen struggled to transplant their visions of civil society from the page to the pavement. Believing that they needed their own spaces through which to cultivate dreams of British American civility, elitist colonists followed in the footsteps of their London brethren by demanding (and sometimes opening) their own exclusive city taverns and coffeehouses. Anchored by Old World notions of spatial exclusivity, consumer power, and social capital, coffeehouses and city taverns emerged as concrete representations of certain colonistsâ ultimate vision for civil society in which a small group of men might order the masses.2 Yet, like their efforts in realizing a civil society, middling- and upper-class colonial urbanitesâ creations of their own coffeehouses and city taverns were not only inextricably linked to processes, goods, and ideas from across the Atlantic Ocean, but were also firmly tethered to North American environmental and social factors.3 Realities on the ground, once again, necessitated that British American men adjust these British and Continental traditions to the North American environment.
Specifically, colonial urbanites understood themselves as constantly bombarded by the supposed savagery of their New World environment and thus believed that their genteel drinking spaces needed to be more exclusive than those of their European counterparts. In many colonistsâ minds, excessive interaction with uncivil factions of society like Native Americans, blacks, and poor whites would not only tarnish their civil sheen, but might also denigrate their minds and bodies. As the historian Jennifer Van Horn has demonstrated in the context of colonistsâ âcivilâ consumer actions, âfear of the other was really Anglo-Americansâ fear of the savagery barely contained within themselves and provoked by the presence of Indians or African Americans.â4 Elitist colonials felt especially impelled to construct spaces of protection from the uncivil facets of society that supposedly lurked around every corner. In doing so, self-professed gentlemen were not simply attempting to bury their heads in the sand. Rather, these men also hoped to impose their ideals of civility, order, and genteel consumption on their urban localities.
Beyond transforming coffeehouses and city taverns into multifaceted spaces of polite exclusivity, British American gentlemen also hoped to use these spaces to fulfill expectations of consumerism. If colonists could achieve any tenet of civil society, many urbanites believed, it would be commerce and industry. British North Americaâs rampant population growth, agricultural production, urban development, and disposable wealth made it the ideal place in which to test such a commercial civilization. The Reverend John Barnard reflected on the development of Marblehead, Massachusetts, from a backwater village into a globally connected entrepĂ´t in 1766. Where in 1714 the isolated town had ânot so much as one proper carpenter, nor mason, nor tailor, nor butcher . . . nor any thing of a market worth naming,â and was filled with ârude, swearing . . . poorâ people, the cityâs steady inclusion in larger trading networks had a civilizing effect on its inhabitants. Barnard exclaimed that by midcentury Marblehead had âbetween thirty and forty ships . . . engaged in foreign tradeâ and was filled with âmany gentleman-like and polite families.â Marbleheadâs newfound commercial prowess apparently affected even lowly fishermenâs demeanor, as they âgenerally scorn[ed] the rudeness of the former generation.â Here, in Barnardâs opinion, was the importance of commercial success for a thriving civil society, and vice versa: âThe manners of the people [were] greatly cultivated.â5
Such development resounded throughout British American cities by the mid-eighteenth century, helping to solidify the coloniesâ commercial importance in the empire. Upon visiting Philadelphia in 1751, the Englishman James Birket argued that if built âaccording to the Plan,â Philadelphia would âbe large enough for the Head of an Empire.â He especially attributed Philadelphiaâs grandeur to its commercial viability, calling the city âthe largest and best market in America.â The New York City resident William Smith Jr., meanwhile, asserted that his city was âthe Metropolis and grand Mart of the Province.â âThrough our Intercourse with the Europeans,â Smith continued, âwe follow the London fashions. . . . Our affluence [has] introduced a Degree of Luxury in Tables, Dress, and Furniture, with which we were before unacquainted.â Residents of southern cities, finally, gained a commercial reputation of their own. As South Carolinaâs slave trade steadily increased after 1700 and rice production boomed, for instance, Charleston emerged as the commercial center of the southern colonies. Charlestonâs expanding population demanded more imported consumables than ever, and local merchants and tradesmen were happy to answer their pleas. In one residentâs opinion, âThe way of living in Charlestown, [was] much after the English manner.â From Williamsburg to Boston, colonial urban centers thrived largely as a result of their integration in international consumer networks.6
Elitist colonists had arrived at a crossroads of consumerism. On the one hand, they were determined to consume as many foreign goods as possible, as âmaterial objects offered colonial subjects a mechanism to mold their social identities as they associated to become members of the civil society that they formed on the margins of the British Empire.â7 Yet, if consumed âimproperly,â without the guidance of gentlemen, leaders believed that these same goods and the spaces associated with them could represent the disintegration of civil society and, in turn, their own tenuous influence on the masses. For these self-styled leaders, consumerism, fashion, and gentility symbolized the possibilitiesâand pitfallsâof civil society. They proceeded with caution.
Coffeehouses and city taverns emerged as clear symbols of gentlemenâs hopes and anxieties surrounding the future of British American civil society. In struggling to adjust these Old World edifices to their emerging society, elitist colonists especially latched onto the exclusivity and consumer power they believed city taverns and coffeehouses promised. Not only did gentlemen desire social capital and distinction, but they also anticipated that their nascent cities might serve as more fertile nurseries for civil impulses like hierarchy and commercialism than the aged metropolises of Great Britain and the Continent. As Benjamin Franklin so famously opined in his âObservations Concerning the Increase of Mankindâ (1751), where âEurope is generally full settled with Husbandmen, Manufacturers, &c. and therefore cannot now much increase in People,â North America had only just begun its period of commercial and population growth and would soon outstrip England in total Englishmen. âWhat an Accession of Power to the British Empire by Sea as well as Land,â Franklin continued, âWhat Increase of Trade and Navigation!â8 Gentlemen colonials like Franklin hoped to transform Old World institutions of civil society to fitâand ultimately shapeâBritish North America into the purest realization of British power abroad. For many, this mammoth task began in individual spaces like coffeehouses and city taverns.
Global Beans, British American Sprouts
The popularity of coffee and coffeehouses throughout the British Empire was a product of early seventeenth-century British imperial penetration into the Ottoman Empire. As coffee made its way through the Ottoman Empire, moving up from Yemen through Arabia to Egypt, next to Aleppo, Anatolia, Smyrna, and finally Constantinople, globetrotting Englishmen sipped this caffeinated beverage while also familiarizing themselves with the ancient customs associated with coffee drinking. The English adventurer George Sandys remarked in 1610 that although Constantinople was âdestitute of Taverns,â the city harbored âCoffa-houses, which something resemble [English taverns].â Sandys continued to note that in coffeehouses Turks conversed while imbibing âa drinke called Coffa . . . in little China dishes, as hot as they can suffer it: and black as soote, not tasting much unlike it.â Like the taverns of Sandysâs England, Turkish coffeehouses encouraged male sociability, drink, music, and conversation. Because Sandysâs Muslim associates did not generally consume alcohol, moreover, coffeehouses enjoyed unprecedented success throughout the Ottoman Empire. Coffeeâs caffeine-induced buzz hooked English merchants, who found that âthis All-healing-Berryâ made them âat once . . . both Sober and Merry.â Combined with Ottoman coffeehousesâ hospitable nature, this addicting bean was practically unstoppable.9
Coffeeâs consumer traditions made their way west when an English merchant sponsored his Greek Orthodox servant, Pasqua RosĂŠe, in setting up the Western Europeâs first coffeehouse in London in 1652. London became âthe pre-eminent city of coffeehousesâ over the next hundred years as addicted gentlemen flocked to these spaces to sip coffee, read the news, and escape the bustle of the city. Coffeehouse owners often ground the beans at a customerâs table, allowing eager onlookers to âconsumeâ the Mediterranean traditions of coffee drinking and coffeehouses.10 The Englishman Alexander Pope described one such experience in his early eighteenth-century poem, The Rape of the Lock: Canto 3:
For lo! the board with cups and spoons is crownâd,
The berries crackle, and the mill turns round.
On shining altars of Japan they raise
The silver lamp; the fiery spirits blaze.
From silver spouts the grateful liquors glide,
While Chinaâs earth receives the smoking tide.
At once they gratify their scent and taste,
And frequent cups prolong the rich repast.11
One can imagine the flood of excitement to an Englishmanâs senses as the strange coffee mill crushed the fragrant berries, emitting their pungent scent throughout the room. âShining altersâ of Asian porcelain transferred these âgrateful liquorsâ into the eager consumersâ mouths. Coffee and coffeehouses were consumables and spaces wholly devoted to making Englishmen feel connected to the world beyond their walls. They thrived on the âexoticnessâ of âscent and tasteâ that coffee represented.
Though English coffeehouses remained relatively exclusive during the second half of the seventeenth century, inclusiveness and social diversity defined these spaces by the beginning of the eighteenth century. It seemed that every Englishman had his own coffeehouse. Regional affiliations lured men to certain venues, while business and political allegiances called different men to others. So many coffeehouses lined Londonâs streets by midcentury that one Englishman disgustedly exclaimed that these once-proud establishments had âdegeneratedâ into âmere alehouses.â Another worried, âPre-eminence of place, none [at the coffeehouse] should mind. . . But take the next fit seat that he can find.â One English elite damned these supposedly egalitarian institutions for being âfree to all Comers, so they have Humane shape.â âHere,â this angry author declared, âthere is no respect of persons.â12 Another Englishman denounced coffeehousesâ inferior company, arguing, âAs you have a hodge-podge of Drinks, such too is your Company, for each man seems a Leveller, and ranks and files himself as he lifts, without regard to degrees or order.â Whether elites liked it or not, English coffeehouses evolved into key spaces of commercial urban society where a diverse set of people could meet and commiserate.13 British American colonists were taking notes.
Many British American men had experienced English coffeehouses firsthand by the mid-eighteenth century. The Virginia gentleman William Byrd II visited Willâs Coffeehouse almost daily while living in London from 1717 to 1720. He also spent much time at Ozindaâs and Garrawayâs Coffeehouses. Dr. Alexander Hamilton so missed the drinking culture of his native Scotland that shortly after moving to Annapolis in 1738 he asked his brother (who lived in Edinburgh) to âbe so good as Remember me to all the members of the whin-bush Club. . . . Inform them that every Friday, I fancy myself with them. . . . I Long to see those merry days again.â Ever the aspiring gentleman, Benjamin Franklin also frequented Londonâs many coffeehouses while residing in the lively metropolis in 1725. He remembered meeting the famous English physician, Henry Pemberton, at Batsonâs Coffee House: â[He] promisâd to give me an opportunity, sometime or other, of seeing Sir Isaac Newton, of which I was extreamly desirous.â14 English coffeehouses, in brief, would hardly have been foreign to the colonial gentlemen who most desired these spaces.
By midcentury, British Americaâs urban centers boasted numerous coffeehouses. New York City had the Exchange Coffee House, the Merchant Coffee House, the Whitehall Coffee House, and the Burns Coffee House. Philadelphiaâs postmaster, Henry Flower, ran âthe old Coffee Houseâ in 1735; other genteel establishments such as Robertsâ Coffee House, the West Indian Coffee House, and the James Coffee House followed. Thirsty Bostonians could gather in the Crown Coffee House. Though not harboring as many souls as northern cities, Charleston, Annapolis, and Williamsburg each boasted at least one coffeehouse by midcentury as well.15 And while not officially restrictive like many of the fee-charging âpenny universitiesâ of seventeenth-century London, midcentury colonial American coffeehouses nevertheless operated according to a variety of exclusionary measures.16
British American newspaper advertisements were especially effective in conveying an air of civility surrounding coffeehouses. The Philadelphia publican Margaret Ingram, for example, gave âNotice to all Gentlemenâ in 1748 that she âopened the West Indian Coffee House, where they may depend upon being genteely entertainedâ by virtually every material amenity that the empire offered. The owner of New York Cityâs Exchange Coffee House similarly advertised its grand opening in December 1749, assuring âall Gentlemenâ that they âmay depend upon the Best Entertainment from their humble servant.â17 Farther south, Mary Bedon, owner of the Charleston Coffee House in 1740, assured âall Gentlemen . . . so kind as to be her Customersâ that they would âmeet with the best Reception and Entertainment in her Power,â while Annapolisâs Coffee House played host to elitist clubs such as the Homony Club. Many shrewd midcentury tavern keepers also played to gentlemenâs need for civili...