āMartin Harbottleās Appreciation of Time
āLetter 1
Re: 07.31 Premier Westward Railways train from Oxford to London Paddington, June 1. Amount of my day wasted: 12 minutes.
Dear Mr Martin Harbottle
Good morning.
I do hope youāre well. My name is Daniel and I am a customer of Premier Westward trains. Every morning, five days a week, I catch a Premier Westward train from Oxford to London and every evening I catch one home again. Itās what I do. Itās what I have to do, in order to get to work and back.
As Managing Director of the Premier Westward train company, I am sure you will be fascinated, concerned and most of all keen to hear about my experiences on your trains.
Oh, and before you just pass me on to your customer āserviceā department, youāll notice Iāve attached a bunch of emails Iāve sent them over the last six weeks or so. Guess how many replies Iāve had, Martin? Go on, guess.
None. Thatās right. I donāt feel very serviced. I donāt feel very serviced at all. And so now Iām writing to you.
Because you must care, right? You must want to do all you can to provide a good service for your paying customers?
Iām writing directly to you ā as Managing Director of PW ā because, not to put too fine a point on it, the service you run is a shambles. And I thought you should know. Being the man in charge of the whole shoddy operation. The buck stops with you, right? Well, here it is. Hereās the buck. Stop my buck!
I thought youād like to know how awful it really is, having to catch two of your trains every day. You welcome feedback, donāt you? You want to improve the customer experience, correct? Good.
But you know what? Iāve had a better idea than simply complaining. Iāve decided not to get mad ā but to get even. My frustration at the appalling service you provide, at never going more than about three journeys without experiencing a delay, has prompted me into what Iām going to call a āprojectā.
A project! That makes it sound exciting, doesnāt it? Do you want to hear more about my project? You do! Oh goody! Here it is then. Hereās my project.
From now on, every time Iām delayed on one of your trains Iām going to send you an email letting you know about it. Good, eh?
But wait! It gets better! Not only will I send you an email every time Iām late, Iām going to make the length of that email reflect the length of delay on the service you have provided for me. Because, after all, Mr Martin Harbottle, Managing Director, it is your job to be interested, concerned and eager to help with this kind of thing. Because youāre anxious to provide the best service you can to your customers, right? Right.
Good. So, to continueā¦
The idea is that by sending you an email every time Iām on one of your delayed trains, I shall waste some of your time, just as you have wasted mine. If youāve only wasted a few minutes of my morning (or evening) I shall accordingly send you a short, pithy, minute-or-two-wasting email. And if, on the other hand, youāve wasted more of my time, so the email shall be longer, and no doubt far more tedious for you to read.
This morning, for example, you wasted 12 minutes of my time, when the 07.31 train from Oxford to Paddington slowed to a crawl between Maidenhead and Slough. I was late for work. Iāll have to leave work late now. Thanks for that. Thanks for wasting my time, messing up my work schedules and wrecking my evening. My boss was annoyed with me when I arrived in London; my wife will be annoyed with me when I arrive home again in Oxford. And none of itās my fault. Itās your fault.
The thing is: time is precious, isnāt it? Iām sure youāre not enjoying having your time wasted like this. Iām sure as a go-getting managing director about town (even if the town is Reading, or Slough, or wherever your head office is) you have fantastically busy working days. Iām sure you have a happy, healthy, fulfilling home life too. Iām sure that you wouldnāt want unnecessary wastes of time to impact upon either your work or home life, would you?
Of course not. Itās rubbish when that happens. It sucks.
In fact, I shall even be presumptuous enough to assume that the prospect of receiving many, many more emails like this from me ā some of which, letās not kid ourselves here, will be longer and far more tedious to match the longer, more tedious delays that your train company will doubtless waste my time with ā fills you with a kind of dread and ennui. Of course it does! And thatās how I feel every morning at Oxford and every evening at Paddington. Itās like anticipation in reverse. (What do you call anticipation in reverse? Whatās the word for when youāre expecting something that you know will be rubbish? Something for us all to think about, perhaps. Something for us to return to, again and again. Anticipation in reverse. The feeling that whatās coming is bound to be disappointing.) I think it could be a theme for these letters! I think it could end up being a ā whatās the word? A motif. A conceit.
And in the meantime, thatās my project. Of course, it may be that by some happy miracle your train service suddenly starts doing what Iām paying you to make it do, and run according to the timetables. In which case, this will be both hello and farewellā¦
But I think we both know thatās not going to happen, donāt we? So, not farewell but au revoir. (Thatās French, by the way. It means āuntil we see each other againā. I think. Truth be told, Iām hopeless at languages. Iām a total dumbkopf at languages. Iām trĆØs stupide at all that languages stuff. Except the English language, of course. Iām all right at that, Martin. In fact, Iām pretty good at it. Itās what I do, you see. Itās what I am.)
Iāve got a train to catch home tonight, after all. What do you think the chances of it running on time actually are? I mean, as Managing Director of Premier Westward you should be able to put a percentage on one of your trains running on time, shouldnāt you?
Shall we say: 100 percent chance? No, of course not. Ninety percent? Eighty? Fifty? Twenty? Letās see, shall we?
Au revoir!
Dan
Re: 07.31 Premier Westward Railways train from Oxford to London Paddington, June 1.
Dear Dan
Thanks for your email.
I am sorry you have had negative experiences with Premier Westward. I am well aware of the issues customers face each day and use the trains myself every day. When things go wrong I try and assist as much as possible so I feel I am as aware of the issues we face as I can be.
This morning, delays were frustrating for us. All delays are frustrating for us.
I share your view that reliability just isnāt good enough right now and this is primarily an issue with Network Rail reliability. We are applying pressure for improvement.
Also, do you mind if I ask a question of my own? Iām curious as to how you obtained my email address?
Martin
āLetter 2
Re: 07.31 Premier Westward Railways train from Oxford to London Paddington, June 3. Amount of my day wasted: five minutes.
Hey, Martin! (You donāt mind me calling you Martin, do you? It is how you signed off your letter, after all.)
Hey Martin! Thanks for your letter. Imagine that! The Managing Director of Premier Westward trains, writing to me! I feel⦠honoured, Martin. Humbled.
It was good of you to write back to me. I didnāt expect it, if Iām being honest, but thank you very much for taking the time to do it. It was big of you. Youāre a gentleman.
Guess what? Yesterday I wasnāt delayed at all! You got me to work, and you got me home from work, and all at the times you promised me you would. Well done! Iām proud of you, Martin. For a crazy moment I even wondered if it had something to do with my letter, my project ā whether it really had spurred you into action, forced you to pull your finger out.
Silly of me, I know. Iām embarrassed just thinking about it. Because here we are, just the day after the day after my first letter, and Iām having to email you again. Admittedly, this morningās train was only delayed by five minutes, but still. Rules are rules. We have to play by the rules.
Iām a firm believer in playing by the rules, Martin. And for that reason, just as I promised, this letter will be correspondingly about half the length of the last one. Just as my delay was half the length.
One thing, however. You asked how I got your email address. I used my skills. Or as the kids say, my skillz! The skillz Iāve picked up from ten years of working in the seamier side of the media! Iām a journalist, you see. (Oh, I can sense your ears prick up already.) I work for the Globe. Yes⦠THAT Globe. (Was that a sharp intake of breath, Martin? Weāre not all bad, you know!) Finding peopleās email addresses ā itās part of what I do. Itās surprisingly easy. I could probably get your mobile number too, if I could be bothered.
But donāt worry. I canāt be bothered. Emails it shall be.
Oh, also: something else in your kind reply intrigued me. You try to help out when there are delays? Really? How do you do that? I have a vision of you, Martin, stridin...