eBook - ePub

Summary: Traction

Name: Summary: Traction
Author: BusinessNews Publishing

Review and Analysis of Weinberg and Mares' Book

BusinessNews Publishing,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Summary: Traction

Review and Analysis of Weinberg and Mares' Book

BusinessNews Publishing,

About this book

The must-read summary of Gabriel Weinberg and Justin Mares' book: `Traction: A Startup Guide to Getting Customers`.

This complete summary of the ideas from Gabriel Weinberg and Justin Mares' book `Traction` states that there are lots of start-ups trying to be successful today. According to Weinberg and Mares, the start-ups that manage to reach success are the ones that create ‘traction’ by generating customer growth and momentum. This should be the main aim of anyone launching a start-up and they should use the Bullseye Framework to identify which traction channels they should use. The Bullseye Framework has five key principles; brainstorm, rank, prioritise, test and focus. This summary explains each of these principles in detail, allowing you to learn the best way to launch a successful start-up.

Added-value of this summary:
• Save time
• Learn the Bullseye Framework to identify to right traction channels
• Ensure your start-up is successful

To learn more, read the summary of “Traction” to discover how to create customer growth and momentum for your start-up and succeed!

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Yes, you can access Summary: Traction by BusinessNews Publishing in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.