Summary: The Innovation Secrets of Steve Jobs

Review and Analysis of Gallo's Book

BusinessNews Publishing

• Publisher: Must Read Summaries
• Year: 2016
• eBook ISBN: 9782806225009
• Topic: Business
• Subtopic: Decision Making
• Index: Business

The must-read summary of Carmine Gallo's book: `The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success `.

This complete summary of the ideas from Carmine Gallo's book `The Innovation Secrets of Steve Jobs` talks about Steve Jobs, co-founder and CEO of Apple, the electronic powerhouse. Steve Jobs is widely regarded as one of the most successful innovators in history and Gallo shows in his book how he pulls that off. For one thing, he doesn’t believe that a rigid step-by-step method exists for innovation. Nor do Apple employees attend classes or seminars on `How to innovate`. Instead, Steve Jobs has achieved genuine breakthrough success by applying seven general principles. This summary highlights those seven principles: 1. Do what you love; 2. Aspire to change the world; 3. Kick-start your brain; 4. Sell dreams, not products; 5. Say no to the unnecessary; 6. Create insanely great experiences; 7. Master delivering the message.

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To learn more, read `The Innovation Secrets of Steve Jobs` and discover a valuable guide to constant innovation.

Summary of The Innovation Secrets Of Steve Jobs (Carmine Gallo)

1. Do what you love

Follow your heart and do things you feel passionate about deep down inside your soul. Steve Jobs has spent his entire adult life trusting his curiosity and figuring out answers to questions he personally found challenging. Doing that has made him a billionaire many times over and given the world some impressive innovations like the iPod, iPhone, iMac, Apple Store and iPad.

Steve Jobs lasted for one semester at college before he dropped out – disappointing his adoptive parents who were prepared to spend their life savings paying for his tuition. “After six months, I couldn’t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all the money my parents have saved their entire life. So I decided to drop out and trust it would all work out OK,” said Jobs.

For the next eighteen months, Jobs slept on the floor of his friends’ dorm rooms and attended classes that looked interesting. He finally decided to take a course in calligraphy which he found fascinating. He noticed the dots never connected when you looked forward, only when you looked backwards. Years later, when he was assisting with the development of the Macintosh computer, that calligraphy class would come into its own as the Mac was the first computer which could generate impressive typography. By following his curiosity, Jobs had made a connection nobody else had ever imagined would be of any practical use.

Jobs had met and became friends with Steve Wozniak who lived about a mile from his parents when Jobs was in high school. They decided to start a company and the end result was Apple Computer. At thirty years of age, however, Jobs was fired by the CEO he had recruited to run Apple. He was publicly humiliated and then it dawned on Jobs he loved what he did, so he started over building NeXT, a new company from the ground up. He also acquired Pixar – a struggling startup which was just learning how to make movies using computers rather than real actors. Eventually, Jobs was able to move back to becoming CEO of Apple again.

Interestingly, the decade after he was fired from Apple was the most creative period of his life and the innovations have kept on flowing since Jobs was reunited with Apple. The company has brought out a number of electronic devices which have almost single-handedly revolutionized one industry after another – all because Steve Jobs found a subject which consumes him and energizes his everyday actions. He’s completely focused on creating insanely great products and the markets have responded in impressive fashion.

When Steve Jobs would later reflect on his “wilderness years” when he was away from Apple, he would note the only thing which kept him going was that he loved what he did. He continued to innovate at NeXT and Pixar and worked hard to grow both companies. Ultimately, his drive and passion made it possible for him to get back to being CEO of Apple where he has presided over one of the greatest second acts the world of business has ever seen. It would have been easy for Jobs to give up and throw in the towel but he persevered and came out on top in the end. That’s a great illustration of the staying power of following your passions.

“Passion is the emotional fuel that drives your vision. It’s what you hold on to when your ideas are challenged and people turn you down, when you are rejected by experts and the people closest to you. It’s the fuel that keeps you going when there is no outside validation for your dream. Passion won’t protect you against setbacks, but it will ensure that no failure is ever final.”

– Bill Strickland, author

“Have the courage to follow your heart and intuition. They somehow already know what you truly want to become.”

– Steve Jobs

“I hope you’ll be as lucky as I am. The world needs inventors – great ones. You can be one. If you love what you do and are willing to do what it takes, it’s within your reach. And it’ll be worth every minute you spend alone at night, thinking and thinking about what it is you want to design or build. It’ll be worth it, I promise.”

– Steve Wozniak, Apple cofounder

“Follow your bliss and the Universe will open doors for you where there were only walls.”

– Joseph Campbell, author

“I was lucky to get into computers when it was a very young and idealistic industry. There weren’t many degrees offered in computer science, so people in computers were brilliant people from mathematics, physics, music, zoology, whatever. They loved it, and no one was really in it for the money.”

– Steve Jobs

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Table of contents

• Title page
• Book Presentation
• Summary of The Innovation Secrets Of Steve Jobs (Carmine Gallo)
• About the Summary Publisher
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