eBook - ePub

Summary: Marketbusters

Name: Summary: Marketbusters
ISBN: 9782511019597

Review and Analysis of Mcgrath and Macmillan's Book

BusinessNews Publishing,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Summary: Marketbusters

Review and Analysis of Mcgrath and Macmillan's Book

BusinessNews Publishing,

About this book

The must-read summary of Rita McGrath and Ian MacMillan's book: `Marketbusters: 40 Strategic Moves that Drive Exceptional Business Growth`.

This complete summary of the ideas from Rita McGrath and Ian MacMillan's book `Marketbusters` explains how a `marketbuster` is defined as a powerful strategic move that alters the competitive landscape in such a way that it puts your company on the road to high long-term growth. In their book, the authors present their research into the moves and present five approaches that will lead to marketbusters. This summary provides the reader with key business tools to create a future winning strategy.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read `Marketbusters` and find out how you can develop your strategy to include moves that will change your position in the game forever.

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Yes, you can access Summary: Marketbusters by BusinessNews Publishing in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.