The New Email Revolution

Save Time, Make Money, and Write Emails People Actually Want to Read!

Robert W. Bly

• Publisher: Skyhorse
• Year: 2018
• Print ISBN:
  9781510727915
• eBook ISBN:
  9781510727922
• Topic: Business
• Subtopic: Business Skills
• Index: Business

Practices, strategies, and templates for optimizing your email use.
The average business employee spends more than thirteen hours a week reading and responding to email. That's 675 or more hours—over 28 days a year—spent on email. Wouldn't it be nice to get some of that time back?
In The New Email Revolution, Robert W. Bly Bly draws from decades of experience sending millions of emails to help you take that time back. With this book in hand, you will be able to quickly and easily:
•Find templates you can use to create emails for dozens of different situations.
•Know the right wording and optimal word length for email communication.
•Get recipients to read and respond to your email messages.
•Understand when it is legal and not legal to send email to a person you do not know.
•Incorporate photos, graphics, sound, and video into your email messages.
•Measure the deliverability, bounce rate, open rate, and response rate to every email you send.
•Write clearer, more engaging, more persuasive email copy for every occasion.
Get better results in less time with The New Email Revolution.

Table of contents

• Cover
• Title Page
• Copyright
• Dedication
• Acknowledgment
• Contents
• Introduction
• Chapter 1. The Science and Mechanics of Sending and Receiving Emails
• Chapter 2. CAN SPAM Laws, SPAM Filters, Junk Folders, ISPs, and Other Barriers to Email Deliverability
• Chapter 3. Anatomy of an Email Message
• Chapter 4. Optimizing the All-Important “From” and Subject Lines
• Chapter 5. Rules for Writing Clear, Compelling Emails
• Chapter 6. Email Design Options: Text, HTML, Text in an HTML Shell
• Chapter 7. Rich Media and Embedded Video
• Chapter 8. Hyperlinks, CTAs (Calls to Action), and Landing Pages
• Chapter 9. Autoresponders
• Chapter 10. Writing and Publishing an Email Newsletter
• Chapter 11. Personal Emails for Every Occasion
• Chapter 12. Business Emails for Every Occasion
• Chapter 13. Email Marketing that Sells
• Chapter 14. The Role of Email in Content Marketing
• Chapter 15. Device-Specific Email Design
• Chapter 16. Integrating Email into a Multichannel Communications Program
• Appendix I: Emoticons and Emojis
• Appendix II: Model Marketing Email Messages
• Appendix III: Sample E-Newsletters
• Appendix IV: Select Email Service Providers
• Appendix V: Email Marketing Fundamentals at a Glance
• About the Author
• Index