Get access to over 650,000 titles
About This Book
The must-read summary of David C. Robertson and Bill Breen's book: `Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry`.
This complete summary of the ideas from David C. Robertson and Bill Breen's book `Brick by Brick` explains innovation through the story of the LEGO Group. LEGO was founded in 1932 and through sheer grit and determination it grew into a multi-billion-dollar enterprise. However, at the end of the twentieth century, LEGO found itself fading as the digital world arrived. This summary highlights how LEGO's new management team developed a practical approach to innovation and as a result the company emerged from its near death experience to become one of the world’s fastest-growing and most profitable toy companies.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business
To learn more, read `Brick by Brick` and discover the story behind the world's biggest toy company, LEGO.