Summary: The Exceptional Presenter

Review and Analysis of Koegel's Book

BusinessNews Publishing

• Publisher: Must Read Summaries
• Year: 2016
• eBook ISBN: 9782511021705
• Topic: Business
• Subtopic: Business Communication
• Index: Business

The must-read summary of Timothy Koegel’s book: “The Exceptional Presenter: A Proven Formula to Open Up and Own the Room”.

This complete summary of the ideas from Timothy Koegel’s book “The Exceptional Presenter” shows how important it is to be an exceptional presenter and grab the attention of your audience. In his book, the author explains that all exceptional presenters have six key characteristics in common and how you can acquire them. By adopting these characteristics, you will be able to deliver outstanding presentations and reap the rewards.

Added-value of this summary:
• Save time
• Understand the key principles
• Expand your presentation skills

To learn more, read “The Exceptional Presenter” and find out how you can adopt the characteristics of an exceptional presenter and get your audience involved.

Summary of The Exceptional Presenter (Timothy Koegel)

O: Organized

Exceptional presenters come across as poised and polished because they have their material down pat. That enables them to take charge. The listener gets the sense they are not there to merely kill time but to inform. Make sure your message is well structured and clearly defined if you want to persuade.

To be organized as a speaker means you’ve developed a logical structure where ideas flow from one point to the next seamlessly and in an integrated fashion. If you have a good structure, you can grab attention, cover all the relevant points and then finish strongly and memorably. If you don’t look organized, it will appear like you didn’t care enough to prepare.

The characteristics of an organized presentation are:

• It will be short and focused on the most relevant facts rather than long and rambling.
• It will be structured using the classical outline:
  • Tell what you’re going to tell them. (Your opening)
  • Tell them the facts. (The body of your presentation)
  • Tell them what you just told them. (Your close)
• It will include notes and handouts which show preparation and clarify the information being delivered.
• It will start and finish on time.
• You will have prepared in advance to make sure all the presentation equipment is working properly.
• Your presentation will start and finish strongly. To start well, grab attention by using a quote, a question, a tie-in to some topical event or even a prediction. To end effectively, state your purpose and call for action. What you say last is what will be remembered so make this a statement with impact. Something along the lines of: “The choices we make in the next 30 days or so will likely have a huge impact on the future of our company. May we make some smart choices.”
• Work very hard at being concise. People will love you for it. Use less time that you have been assigned to make the greatest possible impact.

Organizing an Effective Presentation

Tell them what you’re going to tell them

The key point I would like you to remember from this presentation is we are unable to grow as a business until we sort out our inventory systems. My objective is to get you to approve the purchase of new inventory management software. Our current position is we are only reacting to inventory changes rather than anticipating future demand. The end result of that is we are losing more than $2 million of additional business every quarter. If we buy the proposed software, we will hold on to that revenue. The next step will be to purchase the software which I hope you will agree to do today.

Tell them the facts

There are three main issues to consider in making a decision on the need for better inventory management software.

Point #1 – Our current inventory system is a bottleneck. Add stories, anecdotes and analysis which illustrate this point and bring it to life.

Point #2 – Our existing system isn’t getting the job done. Add more detail which will give a clear and vivid picture of the current situation and its attendant problems and challenges.

Point #3 – There is off-the-shelf software available which will remedy the situation.

Again you add more detail here which illustrates and illuminates what you’re trying to say.

Tell them what you just told them

In summary, our current situation is very poor. We’re losing business because we don’t know the true state of our inventory. The end result of that inefficiency is we’re losing $2 million per quarter plus we’re bleeding customers to our competitors. My objective today has been to present you with the facts in relation to this and to explain to you we can remedy this by purc...

Table of contents

• Title page
• Book Presentation
• Summary of The Exceptional Presenter (Timothy Koegel)
• About the Summary Publisher
• Copyright