The Profitable Artist

A Handbook for All Artists in the Performing, Literary, and Visual Arts (Second Edition)

Peter Cobb, Felicity Hogan, Michael Royce, Peter Cobb, Felicity Hogan, Michael Royce

• Publisher: Allworth
• Year: 2018
• Print ISBN: 9781581158724
• eBook ISBN: 9781621536451
• Edition: 2
• Topic: Arte
• Subtopic: Arte generale

The Indispensable Roadmap Artists Need to Navigate Their Careers " The Profitable Artist 's chapters address a spectrum of practical topics for working artists." —Artsy.net While all art is unique, the challenges artists face are shared regardless of background, experience, and artistic medium. With decades of experience training and helping artists worldwide, the expert staff of the New York Foundation for the Arts—in conjunction with outside professionals—have compiled a "best practices" approach to planning and organizing an art career.In The Profitable Artist, Second Edition, NYFA has identified common problems, examined specialized areas of strategic planning, finance, marketing, law, and fundraising, and distilled these topics in such a way that readers can digest them and apply them to their own experience and practice.This newly revised edition has made considerable updates to reflect changes in the legal and financial landscapes, the vast shift in the tools and culture of both social media and fundraising, and proven planning methodologies from the startup community. All of this continues to be presented in an accessible manner, which encourages artists to apply the information and techniques in a way that is true to their personal and artistic integrity.This invaluable guide appeals to artists in all disciplines of the literary, media, performing, and visual arts—from recent art school graduates to established artists undertaking new arts businesses to artists seeking more from their careers at any stage.

Index

A

accountants, 149

accounts payable, 122

accounts receivable, 121–122

activities, key, 29

Actors Fund, The, 156

Adolph and Esther Gottlieb Foundation, The, 156

advertising expenses, 199–200

Advil, 173

agents, 149–150

Airbnb, 26

alignment, 222

alternative dispute resolution clauses, 69–70

Amazon, 29

American Marketing Association, 173

analytics, 184–185, 188–189, 193

annual budgets, 102

Apple, 28, 264

arbitration, 69–70

Art Services Initiatives of Western New York, 262

Articles of Organization, 87–88, 89

“Artist As Entrepreneur” program, 262

Artist Statements, 7

Artists’ Fellowship, Inc., The, 156

assets, 119, 120–121, 146–148

attorneys, 70, 149

attribution, 52

audience, understanding your, 163–167, 237–238

awards, 218

B

balance sheets, 119–120, 122

bank accounts, 136

Benefit Corporations, 88

benefits, 83, 221

Betterment, 148

Blank, Steve, 22, 24

blogs, 191–192

bonds, 147

branding, 172–175

authenticity in, 174, 183, 186

SMART goals and, 17

brokerage companies, 147–148

budgets, 101–108

income and, 105, 107, 250

marketing, 198–200

Business Certificates, 78

business entitites, 72–93

Benefit Corporations, 88–90

corporations, 83–86

formation of, 75

liability, 73–74

limited liability companies, 86–88

not-for-profit corporations, 90–94

ongoing responsibilities of, 75–76

partnerships, 78–82

sole proprietorships, 76–78

start-up costs, 75

taxes and, 74–75

business law, 72

business managers, 149

business meals, 114

Business Model Canv...

Table of contents

• Cover
• Title Page
• Copyright
• Contents
• Foreword: The Profitable Artist, Revised
• Introduction: The Profitable Artist
• Section I: Planning and Strategy
• Section II: Legal Issues for Artists
• Section III: Managing Finance
• Section IV: Marketing
• Section V: Fundraising
• Conclusion: Pulling it all Together
• Acknowledgments
• Index